# Roof Top Cinema Films With a View By Victoria Tremlin | Published 2008-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roof-top-cinema References: [rooftopcinema.au](http://www.rooftopcinema.com.au) Being ushered into a dark, silent movie theatre may make for a dramatic screening. However, these dingy, popcorn encrusted cinemas tend to dampen any form of social interaction. Introducing the [Roof Top Cinema](https://www.trendhunter.com/trends/haus-coffee), situated in the open air of Melborne’s city scape. It is an all senses engaging atmosphere, where groups of friends fall back into deck chairs and pass around the pick and mix. “Roof Top Cinema is owned by a sharp team of creative minds that are committed to building unique communications with inner-urban audiences. Through our work we explore that obsession everyday, devising the most innovative ways to connect with people”, says the team. If more [social cinema spaces](https://www.trendhunter.com/trends/largeformat-experience) were to pop up in these unusual places we could vacate those isolating screening rooms, leaving these reclusive couples to the back row. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Social Cinema Spaces:** Creating open-air cinema experiences that foster social interaction and engagement. - **Unconventional Locations:** Utilizing unusual and unique spaces for cinema screenings to enhance the viewing experience. - **Innovative Communication:** Exploring creative ways to connect with inner-urban audiences through cinema experiences. ### Sectors Adopting This - **Entertainment:** Creating new concepts for cinema experiences that promote social interaction and unique locations. - **Event Planning:** Developing outdoor cinema events in unconventional locations to provide a memorable and engaging experience for attendees. - **Marketing and Advertising:** Using innovative communication strategies and platforms to connect with target audiences in urban areas through cinema experiences. ## Related on Trend Hunter - [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Cinema Screen Lamps](https://www.trendhunter.com/trends/cinema-screen-lamp.md) - [Renewed Urban Rooftops](https://www.trendhunter.com/trends/heineken-seoul-rooftops.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Knitting Screening Programs](https://www.trendhunter.com/trends/knitting-screenings.md) - [ADHD-Friendly Movie Theaters](https://www.trendhunter.com/trends/cinema-for-adhd.md) - [Real-Time Movie Screening Alerts](https://www.trendhunter.com/trends/cinefind.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md)