# Daring Denim Sneakers Ronnie Fieg Teams Up With ASICS on Selvedge Gel Lyte III By Jonathon Brown | Published 2012-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ronnie-fieg References: [hypebeast](http://hypebeast.com/2012/12/ronnie-fieg-x-asics-selvedge-gel-lyte-iii) & [ronniefieg](http://ronniefieg.com/) Footwear veteran Ronnie Fieg brings his innovative flair back to ASICS with the Selvedge Gel Lyte III. The shoes build on ASICS most popular silhouette and are dominated by a dark denim material and highlighted with white and red accents. The laces are unique as well and feature a denim-esque texture to their look. The shoes will retail for $145 and can be found at [KithNYC.com](http://www.kithnyc.com) Ronnie Fieg is a New York sneaker enthusiast and designer who started at the age of 15 working in a shoe store and has gone on to collaborate with names like [Adidas](https://www.trendhunter.com/trends/kith-and-adidas-1), Sebago, Red Wings, [Clarks](https://www.trendhunter.com/trends/brixham-and-ridgevale), [New Balance](https://www.trendhunter.com/trends/mt580) and more. He's had his hand in over 50 shoe collaborations and been featured in the Wall Street Journal. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Denim Sneakers:** Opportunity for disruptive innovation in the sneaker industry by incorporating denim material into shoe designs. - **Collaborative Footwear:** Opportunity for disruptive innovation in the footwear industry by partnering with influential designers and sneaker enthusiasts. - **Textured Laces:** Opportunity for disruptive innovation in the accessories industry by creating unique and textured laces for shoes. ### Sectors Adopting This - **Sneaker Industry:** The sneaker industry can explore the trend of incorporating different materials, such as denim, into shoe designs to offer unique and fashionable options to consumers. - **Footwear Industry:** The footwear industry can seize the opportunity for disruptive innovation by collaborating with influential designers and sneaker enthusiasts to create limited edition and highly sought-after shoe collections. - **Accessories Industry:** The accessories industry can tap into the trend of textured laces for shoes, offering consumers a variety of options to customize and personalize their footwear. ## Related on Trend Hunter - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md) - [Indigo-Dyed Exclusive Sneakers](https://www.trendhunter.com/trends/gelquantum-kinetic.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Metallic Red-Tinged Sneakers](https://www.trendhunter.com/trends/gelkayano-121.md) - [Nature-Inspired Multi-Color Sneakers](https://www.trendhunter.com/trends/delamere.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Stylish Skate Sneakers](https://www.trendhunter.com/trends/asics-leggerezza-fb.md)