# Back Alley Shoevertising The Ronnie Fieg Asics Gel Lyte III Heat up the City Streets By Ryan Hinkson | Published 2010-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ronnie-fieg-asics1 References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/10/ronnie-fieg-x-asics-gel-lyte-iii-“super-red-preview/) & [ronniefieg](http://www.ronniefieg.com/blog/) I have to admit at first I didn't realize that these pictures were for a pair of shoes. Model Tanaya Henry does a great job of drawing attention to herself, but eventually you'll notice the [Ronnie Fieg Asics Gel Lyte III](https://www.trendhunter.com/trends/bandit-x-asics-capsule)--a.k.a. the 'Super Reds.' Rocking a black swimsuit and a [black leather jacket](https://www.trendhunter.com/trends/gelyeti-tokyo-hi-gtx), Henry takes the 'Super Reds' to the streets to show them off in a variety of poses. There are some really cool shots of the Ronnie Fieg Asics Gel Lytes in front of graffiti-covered walls and in back alleys that provide cool contrast to the [red and gray sneakers](https://www.trendhunter.com/trends/gelkayano-121). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 86% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Shoevertising:** Shoe brands can utilize unconventional locations and models to create attention-grabbing campaigns. - **Street Fashion:** Brands can leverage street culture and graffiti settings to promote their products. - **Model Marketing:** Using popular models can generate buzz and attract attention to a brand's offerings. ### Where This Applies - **Footwear:** Footwear companies can explore innovative advertising strategies to pique consumer interest. - **Fashion:** Fashion brands can incorporate urban aesthetics and subcultures to differentiate their products. - **Marketing and Advertising:** Agencies can tap into the power of street fashion and edgy campaigns to create impactful brand messaging. ## Related on Trend Hunter - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md) - [Stealthy Sporty LIfestyle Footwear](https://www.trendhunter.com/trends/gravel-black.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md) - [Metallic Red-Tinged Sneakers](https://www.trendhunter.com/trends/gelkayano-121.md) - [Collaborative Heritage Footwear Series](https://www.trendhunter.com/trends/livello-rosso-collection.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md)