# Vibrant Aquatic Kicks The Ronnie Fieg and Asics Collaboration Goes Blue By Zoe Badley | Published 2010-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ronnie-fieg-and-asics-collaboration References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/30/asics-gel-lyte-iii-the-cove/) & [ronniefieg](http://www.ronniefieg.com/blog/?p=2635) What's one way to stand out from the crowd and look widely fashionable? Featuring some [wildly vibrant kicks](https://www.trendhunter.com/trends/fogbethecloud), the latest collaboration between Ronnie Fieg and [Asics](https://www.trendhunter.com/trends/gt2160-sneaker-4) is the perfect answer. Entitled 'The Cove,' these kicks are featured in a blue/turquoise hue and only 225 pairs will be available after September. Not only will you look fresh to death, but the [unique and rare appeal](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9) will spice up your look in a jiffy. Be sure to check out the gallery for a better look at these bad boys. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Vibrant Sneaker Collaborations:** The shift towards bold and daring sneaker collaborations with limited releases offers opportunities for disruptive and unique fashion designs. - **Limited Release Culture:** The growing demand for exclusive and hard-to-find products creates opportunities for businesses to tailor their marketing and production strategies. - **Aquatic Colorways:** The popularity of blue and turquoise colorways in sneaker design, as seen in Ronnie Fieg's latest Asics collaboration, presents opportunities for unique and eye-catching products. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the trend of exclusive sneaker releases and bold collaborations to increase brand awareness and revenue. - **Sportswear:** The use of aquatic colorways in sportswear products presents opportunities for sportswear brands to diversify and innovate their product lines. - **Retail:** Retailers can tap into the limited release culture and exclusive product hype to drive foot traffic and increase sales in their stores. ## Related on Trend Hunter - [Collaborative Minimal Blue Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-4.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md) - [Nature-Inspired Multi-Color Sneakers](https://www.trendhunter.com/trends/delamere.md) - [Dynamic Tonal Sleek Runners](https://www.trendhunter.com/trends/blue-neptune.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md)