# Candid Cinematic Captures American Series by Ronan Guillou is Organic and Not Staged By Meghan Young | Published 2012-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ronan-guillou References: [lifelounge.au](http://www.lifelounge.com.au/photography/gallery/ronan-guillou-photography.aspx) & [ronanguillou](http://www.ronanguillou.com/) Ronan Guillou's photography may be [cinematic](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), but that doesn't mean that each scene has been staged. In fact, they are far from it. Instead, Ronan Guillou uses his impeccable eye and timing as well as the occasional instance of dumb luck and chance encounters to capture the moment in an impressively candid manner. In his American Series, Ronan Guillou focuses on various themes such as 'Downtown,' 'Void' and 'Driven.' Born and based in Paris, France, Ronan Guillou brings a subtle European flair to his otherwise gritty, [documentary-style photography](https://www.trendhunter.com/trends/all-within-the-detour). With a solid focus on [composition and lighting](https://www.trendhunter.com/trends/profiles-in-color), he lets his subjects do most of the heavy lifting. Without the characters Ronan Guillou captures in his American Series and other portfolio work, his photos would not be as memorable. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 63% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Cinematic Photography:** Opportunities for incorporating more authentic and natural photography into various media and marketing campaigns - **Candid Capture:** Opportunities for capturing spontaneous and unposed moments in various types of visual content - **Documentary-style Photography:** Opportunities for incorporating more authentic and natural photography into news, journalism and documentary content ### Where This Applies - **Photography:** Newer technologies need to be used for incorporating candid and documentary-style photography in traditional as well as in new media - **Marketing and Advertising:** Potential to use candid and natural photography for social media advertising campaigns, print ads and influencer marketing - **Entertainment:** Opportunities to introduce more authentic and narrative driven photography into film and television to tell real-life stories in a visually compelling way ## Related on Trend Hunter - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Artistic Photography Instant Cameras](https://www.trendhunter.com/trends/moir-21-instant-film-camera.md) - [Three-Part Photography Exhibits](https://www.trendhunter.com/trends/rhinoceros-gallery1.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)