# Backward Braid Fashion The Ronaldo Fraga SS10 Costume-Like Collection By Meghan Young | Published 2010-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ronaldo-fraga-ss10 References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/01/loving-you-loving-me.html) & [ronaldofraga.br](http://www.ronaldofraga.com.br/eng/index.html) Thank goodness I have the insight to know not to copy this runway look! Paired with my already clumsy nature, the Ronaldo Fraga SS10 backward wig would be my downfall (quite literally)! Known as one of Brazil’s most creative fashion designers, looking at these images proves just that. With designs that are more costumes than fashionable attire, the Ronaldo Fraga SS10 collection is eye-catching to say the least. These particular fashions were strutted down the Sao Paulo fashion week catwalk. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Costume-like Fashion:** Opportunity for designers to create unconventional and theatrical fashion pieces that challenge traditional norms. - **Eye-catching Designs:** Opportunity for fashion brands to create attention-grabbing and memorable designs to stand out in a saturated market. - **Creative Runway Looks:** Opportunity for fashion shows to showcase avant-garde and imaginative designs that push the boundaries of fashion. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunities for designers to experiment with unconventional, theatrical, and boundary-pushing fashion concepts. - **Fashion Retail:** Opportunity for fashion retailers to curate and sell unique and attention-grabbing designs, catering to consumers seeking bold and standout fashion pieces. - **Fashion Events:** Opportunity for fashion events and shows to feature bold and creative runway looks, captivating audiences and creating a memorable experience. ## Related on Trend Hunter - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Futuristic Robotic Wearables](https://www.trendhunter.com/trends/ikeuchi-hiroto.md)