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# Glaring Liquor Packaging
The Ron English Absolut Vodka Bottle Adds Artistic Twists to Alcohol

By Matt Ho | Published 2011-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ron-english-x-absolut-vodka
References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/15/ron-english-x-absolut-vodka-limited-edition-bottle/) & [popaganda](http://www.popaganda.com/blog1.php)

It's all about selling the product through the appeal of the package, so this Ron English Absolut Vodka bottle shouldn't have too much of a problem doing so.

The Ron English Absolut Vodka bottle is one of those [alcohol packaging designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) that look good enough to keep -- if you can keep track of where it is by the end of the night. The glass bottle is covered in the 'Mostrum' graphic done by English. The artwork features glaring eyes (possibly judging you as you have a go at your fifth drink with the potential to descend into wild drunkenness).

The bottle is a [limited edition piece](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-) and is set to hit store soon. Unfortunately, it sounds like it'll only be available in Italian retailers.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 21% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Artistic Alcohol Packaging:** Exploring creative and visually appealing designs for alcoholic beverage packaging to enhance product appeal.
- **Limited Edition Products:** Utilizing limited edition releases to create buzz and attract consumer attention towards specific alcoholic products.
- **Artistic Collaborations:** Fostering collaborations with renowned artists to create unique and collectible alcoholic beverage packaging designs.

### Who This Affects Most

- **Alcoholic Beverage Industry:** Leveraging innovative packaging designs to differentiate alcoholic products in a competitive market.
- **Art and Design Industry:** Expanding creative collaborations between artists and beverage brands to create visually stunning packaging designs.
- **Retail Industry:** Capitalizing on limited edition releases to drive foot traffic and boost sales in retail stores selling alcoholic beverages.

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