# Translucent Fast Food Mascots Ron English's 'McSupersized' is Based Loosely on Ronald McDonald By Christina Butty | Published 2009-07-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ron-english-mcsupersized-ronald-mcdonald References: [hypebeast](http://hypebeast.com/2009/07/secret-base-x-ron-english-x-ray-mcsupersized/) & [zozo.jp](http://zozo.jp/shop/armth/goods.html?gid=451725) Ron English's McSupersized character was recently released in a translucent orange-red version. Inspired by Ronald McDonald but with more girth, Ron English's McSupersized character has become iconic. His [pop art](https://www.trendhunter.com/trends/graniph) in general pushes the envelope and challenges ideals in a fun and interesting way. Arriving in a package made to look like a [box of French fries](https://www.trendhunter.com/trends/blank-happy-meal), Ron English's McSupersized character is sure to sell out! Oh wait, it has: **Implications** - Taking an already existing, familiar item and incorporating slight changes is a great way to gain attention from consumers. Companies should consider how to leverage pre-existing products and make certain alterations to generate further profit. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Altered Familiarity:** Experimenting with slight changes to existing, familiar products to capture consumer attention. - **Iconic Pop Art:** Exploring the impact of pop art in challenging ideals and pushing artistic boundaries. - **Limited Edition Collectibles:** Examining the popularity and potential profitability of limited edition merchandise. ### Sectors Adopting This - **Fast Food:** Exploring opportunities for fast food chains to create limited edition collectibles and collaborations inspired by pop art. - **Art and Design:** Providing inspiration for artists and designers to create disruptive and thought-provoking pieces that challenge traditional norms. - **Consumer Goods:** Identifying potential for companies to leverage limited edition collectibles and altered familiar products to generate increased sales and brand awareness. ## Related on Trend Hunter - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Cosmic Fast Food Concepts](https://www.trendhunter.com/trends/cosmc.md) - [Reimagined Fast Food Mascots](https://www.trendhunter.com/trends/hello-kitty-and-mcdonalds.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [QSR Meal Collectible Charms](https://www.trendhunter.com/trends/collectible-charm.md) - [Film-Inspired Holiday Meals](https://www.trendhunter.com/trends/grinch-meal.md)