# Pop Culture Rum Branding 'Ron Draper' Pokes Fun at a Bad Year in Advertising By Jamie Danielle Munro | Published 2014-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ron-draper References: [lovelypackage](http://lovelypackage.com/don-draper-rum/) & [hello-lola](http://hello-lola.com/) Ron Draper by LOLA advertising was sent out to colleagues as a way to poke fun at a dry year in the industry. The past year was a bit of a tough one for ad execs, with not the best results for a number of different agencies. In order to make everyone feel a little bit better, LOLA sent out a [bottle of rum](https://www.trendhunter.com/trends/luxury-rum) titled 'Ron Draper,' to signify that even during the dark times, the better days will return at some point. The [packaging features various illustrations](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) on a black background with yellow font in the middle. This is a clever idea for LOLA to reach out to other colleagues and make the most of a time that hopefully people will look back on and shrug off in years to come. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Rum Branding:** Opportunity for rum brands to use clever and humorous packaging to stand out in the market. - **Employee Morale Boosting:** Opportunity for companies to use creative and light-hearted gestures to boost employee morale during challenging times. - **Satirical Marketing:** Opportunity for companies to use satire in their marketing campaigns to connect with their audience and create memorable experiences. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to explore unique and unconventional approaches to engage their audience and stand out in a competitive industry. - **Alcohol:** Opportunity for alcohol brands to leverage humor and creativity in their branding and packaging to appeal to consumers and differentiate themselves from competitors. - **Design:** Opportunity for designers to create innovative and eye-catching packaging designs that tell a story and provoke an emotional response from consumers. ## Related on Trend Hunter - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [RTD Rum Cola Cocktails](https://www.trendhunter.com/trends/rumblers-cola.md) - [Neo-Pop Rum Bottles](https://www.trendhunter.com/trends/dictador-game-changer.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md)