# News Anchor-Modeled Figurines The Ron Burgundy Action Figure is a Must-Have for Anchorman Fans By Akihiko Tse | Published 2013-10-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ron-burgundy-action-figure References: [coolmaterial](http://coolmaterial.com/home/games/ron-burgundy-action-figure/) & [ryot.org](http://www.ryot.org/ron-burgundy-action-figure-kind-big-deal/382909) While you may not be able to do 1,003 bicep curls or be able to play jazz flute, you can now own the [fully talking Ron Burgundy action figure](https://www.trendhunter.com/trends/heymates). Costing $45, though not available until the sequel, Anchorman 2, is released, the [13 inch figurine](https://www.trendhunter.com/trends/younghee-doll) comes fully equipped with a glass of “Scotchy scotch scotch,” an orange bath robe and even his signature Channel 4 news team smirk. The figurine also comes with a dumbbell, a pair of slippers and white sunglasses. The Ron Burgundy action figure has [12 pre-recorded quotes](https://www.trendhunter.com/trends/hawkins-town-action-figures), which are activated when you press a button on his belly, though what they will be have yet to be disclosed. One would hope, though, that “You’re like a miniature Buddha, covered in hair,” and “I’m trapped in a glass case of emotion!” will be among them. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Collectibles:** The rise of collectibles modeled after popular characters and trends allows for new opportunities in licensing and merchandising. - **Talking Action Figures:** There is a growing demand for toys that feature unique sound capabilities, creating opportunities for innovative designs and technology. - **Nostalgia Marketing:** Nostalgia-driven merchandise appeals to consumers who seek to recapture fond memories of beloved pop culture characters and moments. ### Where This Applies - **Entertainment:** The entertainment industry has the opportunity to generate revenue streams through merchandise licensing agreements for popular characters and franchises. - **Toys and Games:** Toy manufacturers can innovate by integrating advanced sound capabilities into action figures and other toys. - **Marketing and Advertising:** Marketing and advertising agencies have the opportunity to leverage nostalgia to create more effective ad campaigns for products and services. ## Related on Trend Hunter - [Hyperrealistic Musician Figurines](https://www.trendhunter.com/trends/blitzway-kurt-cobain-figurine.md) - [Conversational Action Figures](https://www.trendhunter.com/trends/robosen.md) - [Comedy Show Character Figurines](https://www.trendhunter.com/trends/brooklyn-ninenine.md) - [Custom Face Action Figures](https://www.trendhunter.com/trends/tron-identity-program.md) - [Exclusive Rock Band Figurines](https://www.trendhunter.com/trends/guns-n-roses-collectible.md) - [Hyper-Detailed Articulating Action Figures](https://www.trendhunter.com/trends/hasbro-starting-lineup.md) - [RPG-Inspired Action Figures](https://www.trendhunter.com/trends/baldurs-gate-iii-1.md) - [Sitcom-Inspired Figurine Sets](https://www.trendhunter.com/trends/little-people-collector-set.md) - [Collectible Streaming Series Figurines](https://www.trendhunter.com/trends/funko-pop-squid-game.md)