# Trekkie Energy Drinks The Romulan Ale Energy Drink is Ideal for Star Trek Movie Marathons By Michael Hines | Published 2011-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/romulan-ale-energy-drink References: [thinkgeek](http://www.thinkgeek.com/caffeine/drinks/e779/) & [memory-alpha.org](http://memory-alpha.org/wiki/Romulan_ale) Trekkies finally have an energy drink to call their own in the form of the Romulan Ale energy drink. The Romulan Ale energy drink is berry-flavored and packs an eye-opening 84mg of caffeine. The Romulan Ale energy drink isn't all caffeine and creative can art; it is also flavored with ginseng and has vitamins like B6 and B12. The Romulan energy drink is sold in packs of six and goes perfectly with the Captain Kirk robe and [Star Trek coasters](https://www.trendhunter.com/trends/picard-tea-cup-set) (see related). This drink proves just how powerful a force Star Trek really is. A Star Trek-themed energy drink is something I would have expected to see released around the same time as the latest Star Trek movie, not several years later. It is only a matter of time until you see a Star Trek section in your local [Walmart](https://www.trendhunter.com/trends/g-fuel-x-rebel-moon-imperium-tonic). Remember where you heard it first. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 16% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sci-fi Fandom Beverages:** There is an emerging trend of specialized energy drinks catering to fandom communities like Star Trek fans. - **Novelty Food and Beverages:** The popularity of unique and creative food and beverage products, like the Romulan Ale energy drink, suggests a growing market opportunity for novelty products. - **Entertainment Merchandising:** The release of the Romulan Ale energy drink demonstrates the potential for cross-promotion of entertainment brands and consumer goods through merchandise partnerships. ### Industries Being Reshaped - **Beverage Industry:** The introduction of specialized energy drinks for fandom communities opens a new growth opportunity for beverage companies targeting niche markets. - **Entertainment Industry:** The popularity of merchandise partnerships between entertainment franchises and consumer goods suggests a growing revenue stream for the entertainment industry. - **Novelty Retail Industry:** The growing demand for creative and unique food and beverage products creates potential for growth in the novelty retail industry. ## Related on Trend Hunter - [Outer Space-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-space-vibe-collection.md) - [Superhero Anime Energy Drinks](https://www.trendhunter.com/trends/sneak-energy.md) - [Collaboration Cafe Energy Drinks](https://www.trendhunter.com/trends/starry-eyed-timsboost.md) - [Fatigue-Reducing Energy Beverages](https://www.trendhunter.com/trends/blue-sun-corporation.md) - [Nordic-Inspired Energy Drinks](https://www.trendhunter.com/trends/monster-energy-juiced-viking-berry.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Calorie-Burning Energy Drinks](https://www.trendhunter.com/trends/rowdy-energy-power-burn.md) - [Caffeine-Boosted Cannabis Drinks](https://www.trendhunter.com/trends/deep-space-propulsion.md) - [Movie Monster Energy Drinks](https://www.trendhunter.com/trends/c4-ultimate-energy-x-godzilla.md)