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# Charitable Sports Cars
Romero Britto's Painted Bentley Continental to Benefit MS Research

By Marissa Brassfield | Published 2009-07-05 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/romero-britto-bentley-continental
References: [luxist](http://www.luxist.com/2009/07/05/brazilian-pop-artist-romero-britto-paints-unique-bentley-contine/) & [worldcarfans](http://www.worldcarfans.com/109070320276/bentley-continental-gt-meets-pop-art)

Whether you think pop artist Romero Britto’s [Bentley Continental](https://www.trendhunter.com/trends/mulliner-blackline) is gorgeous or ghastly, you can’t deny that it’s charitable. The painted luxury sports car was created for Romero Britto’s ‘Come to My World’ exhibit at Berlin’s Automobil Forum Unter den Linden.

After the exhibition closes on September 6, Romero Britto’s Bentley Continental will be [auctioned off](https://www.trendhunter.com/trends/id-buzz-virtual-auction). All proceeds will go towards multiple sclerosis research and the social integration of the mentally disabled, according to Luxist.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 43% | Activity: 44% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Custom-painted Luxury Cars:** Opportunity for luxury car brands to collaborate with artists and create custom and unique designs to attract niche markets.
- **Charitable Auctions:** Potential to leverage high-end, auction-based fundraising events to support charitable causes and enhance brand reputation.
- **Socially Conscious Art:** Emerging trend of artists using their artwork to raise awareness and funds for social causes.

### Who This Affects Most

- **Luxury Automotive:** Luxury car manufacturers can capitalize on the trend of custom-painted cars to appeal to affluent consumers seeking unique and personalized experiences.
- **Non-profit Fundraising:** Opportunity for non-profit organizations to organize charitable auctions as a creative way to generate funds and engage donors.
- **Art and Design:** Artists and designers can incorporate social consciousness into their work, supporting relevant causes and attracting socially aware consumers.

## Related on Trend Hunter

- [Artistically Rendered One-Of-A-Kind Autos](https://www.trendhunter.com/trends/romero-britto.md)
- [Charitable Artist Buggies](https://www.trendhunter.com/trends/meyers-manx.md)
- [Pop Artist-Designed Auction Cars](https://www.trendhunter.com/trends/850i-xdrive-gran-coupe.md)
- [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md)
- [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md)
- [Blacked-Out Sportscar Spec Packages](https://www.trendhunter.com/trends/mulliner-blackline.md)
- [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md)
- [Space-Themed SUVs](https://www.trendhunter.com/trends/bentayga-speed.md)
- [Fundraising Car Giveaways](https://www.trendhunter.com/trends/bmw-m5-cs.md)
