# Contrasting Summer Lookbooks Romeo Mori's Photographical Journey for New Wave Men's By Kamal Musharbash | Published 2010-12-22 | Updated 2010-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/romeo-mori References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2010/12/new-wave-mens-editorial-ones-you-need.html) & [romeomoriphotography.viewbook](http://romeomoriphotography.viewbook.com/) This featured [spring/summer lookbook](https://www.trendhunter.com/trends/y3-ss26) by Romeo Mori is definitely another reason to look forward to the warmer months. Dubbed 'The Ones You Need,' this editorial was styled by Laurent Folcher and includes clothing by many [top brands](https://www.trendhunter.com/trends/luxury-menswear-campaign), such as Louis Vuitton, Rick Owens and Yves Saint Laurent Rive Gauche. Romeo Mori's ability to create high-contrast images and still highlight main focuses in this series is truly an acquired talent. Check out all the pictures in the featured gallery and get some [outfit ideas for the coming season](https://www.trendhunter.com/trends/brucolic). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **High-contrast Photography:** Disruptive innovation opportunity: Develop new editing techniques to enhance the impact of high-contrast images. - **Spring/summer Lookbooks:** Disruptive innovation opportunity: Create interactive digital lookbooks that allow users to virtually try on outfits. - **Top Brand Collaborations:** Disruptive innovation opportunity: Facilitate brand collaborations by creating online platforms that connect fashion designers and brands. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Integrate AI technology into cameras to automatically achieve high-contrast images. - **Fashion Retail:** Disruptive innovation opportunity: Leverage augmented reality to create virtual fitting rooms for online shoppers. - **Fashion Marketing:** Disruptive innovation opportunity: Utilize machine learning algorithms to identify potential brand collaborations based on consumer preferences. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)