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# Heart-Shaped Pizza Crusts
Pizza Hut is Putting a Romantic Twist on Pizza This Valentine's Day

By Katherine Pendrill | Published 2017-02-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/romantic-twist-on-pizza
References: [delish](http://www.delish.com/food-news/a51514/pizza-hut-heart-shaped-pizza-valentines/)

In an effort to help those who would rather spend Valentine's Day at home than at the priciest restaurant in town, [Pizza Hut](https://www.trendhunter.com/trends/the-shape-of-my-heartshaped-pizza) is putting a romantic twist on pizza. Although not a traditional aphrodisiac, the chain's new heart-shaped pizza is sure to put a smile on the face of that special someone.

Pizza Hut's new heart-shaped pizza is a limited-edition menu item available from now through February 14th, 2017. The pizza is made from a hand-tossed crust that has been formed into the shape of a heart. The pizza is medium in size and comes with a choice of one topping. Pizza Hut is also offering a Valentine's Day Bundle, which allows customers to order their pizza with one of the three possible dessert options: the Hershey's Hot Chocolate Brownie, the Hershey's [Triple Chocolate Brownie](https://www.trendhunter.com/trends/brownie-ice-cream) or the Ultimate Hershey's Chocolate Chip Cookie.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 42% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Food Items:** Opportunity for other food chains to create such themed dishes for special occasions.
- **Personalized Food Items:** Opportunity to extend this concept by offering custom pizza toppings for customers to choose from.
- **Food as Gifts:** Opportunity for other food chains to come up with ways to package the food in a creative way for gifting purposes.

### Sectors Adopting This

- **Fast Food Industry:** Opportunity to create more limited edition or seasonal menu items in order to entice customers to keep coming back.
- **Food Gifting Industry:** Opportunity to innovate on the presentation and packaging of food products for special occasions.
- **Restaurant Industry:** Opportunity to develop themed menus and events around popular holidays or events to drive customer traffic and increase sales.

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