# Romantic Rose Editorials GQ Russia's Menswear Amid Blooms for Spring 2009 By Cecilia Biemann | Published 2009-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/romantic-rose-editorials-gq-russias-menswear-amid-blooms-for-spring-2009 References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/04/eddie-klint-for-gq-style-russia-by.html) In line with the prediction that rose is the new black for this season, this romantic editorial from GQ Russia's spring edition is abundant with them. This is somewhat surprising for a [menswear spread](https://www.trendhunter.com/trends/luxury-menswear-campaign), yet the sophisticated styling showcases how beautifully [rose hues](https://www.trendhunter.com/trends/vera-wang-roses) can compliment grays and other pale colors while maintaining a masculine edge. The featured model in this rosy editorial is Eddie Klint and the shoot was photographed by Yu-Tsai. **Implications** - As North Americans progress towards more egalitarian gender roles, the fashion industry is consciously reflecting this social change through [androgynous pictorials](https://www.trendhunter.com/trends/contemporary-femininity). Corporations wishing to convey themselves as progressive and forward-thinking may consider advertising campaigns that also utilize androgynous models in order to further blur the lines between the roles of men and women. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Pictorials:** Corporations can embrace progressive and forward-thinking ideologies by featuring androgynous models in their advertising campaigns to blur gender roles. - **Rose Hues in Menswear:** The fashion industry can explore the integration of rose hues into menswear collections, creating a unique and romantic aesthetic. - **Egalitarian Gender Roles:** As society moves towards more egalitarian gender roles, businesses can adapt their messaging to reflect this shift and appeal to a wider audience. ### Where This Applies - **Fashion:** The fashion industry can embrace androgyny and incorporate rose hues into their menswear collections to stay on-trend. - **Advertising:** Advertising agencies can create campaigns that challenge traditional gender roles and feature diverse and inclusive representations of masculinity and femininity. - **Social Change:** Businesses can align their messaging and branding with the evolving concept of gender equality to contribute to social progress. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modernized Rose Delivery Services](https://www.trendhunter.com/trends/rose-rush.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Leathery Rose Fragrances](https://www.trendhunter.com/trends/rose-whip-by-phlur.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Pink-Tonal Spring Apparel](https://www.trendhunter.com/trends/duke-dexter4.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)