# Remixed Classic Novels ‘Pride and Prejudice and Zombies' Blends Jane Austen + Undead M By Alex Covert | Published 2009-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/romantic-horror-novel-jane-austen-meets-zombies References: [ideaity](http://ideaity.com/archive/pride-prejudice-zombies/) & [amazon](http://www.amazon.com/gp/product/1594743347?ie=UTF8&linkCode=as2&camp=1789&creative=390957&creativeASIN=1594743347&tag=trenhunt0f-20) Jane Austen’s [romance novel](https://www.trendhunter.com/trends/chocolate-romance-collection), ‘Pride and Prejudice,’ was published in 1813 and is considered a [literary classic](https://www.trendhunter.com/trends/good-to-read). It is a story set in Georgian England and is an age-old tale of love and lust--and zombies? Seth Grahame-Smith has added a little horror to Austen’s work in his newly titled book ‘Pride and Prejudice and Zombies: The Classic Regency Romance--Now with Ultraviolent Zombie Mayhem!.’ You can preorder it at the link below. **Implications** - Consumers are looking for classic products that are integrated with some aspect of modernity. Designs that feature a familiar element while still staying in touch with a contemporary aesthetic are appealing to those who want the best of both worlds. Companies trying to increase their appeal could focus on this when coming out with new items. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 13% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Classic-modern Integration:** Consumers are seeking classic products that are integrated with modern elements, offering a combination of familiarity and contemporary aesthetic. - **Horror Mashups:** There is a demand for mashups that blend unexpected genres, such as romance novels with horror elements like zombies. - **Nostalgic Revivals:** Reviving and remixing classic stories and novels with a modern twist has the potential to attract nostalgic consumers seeking new experiences. ### Who This Affects Most - **Publishing:** Publishing companies can explore new opportunities by creating and promoting hybrid books that bring together different genres. - **Film and TV:** The film and TV industry can capitalize on the trend of remixing classic novels by adapting them into unique and captivating visual experiences. - **Fashion and Design:** Fashion and design brands can take inspiration from the classic-modern integration trend to create products that combine timeless elements with contemporary aesthetics. ## Related on Trend Hunter - [English Countryside Retreats](https://www.trendhunter.com/trends/english-countryside-retreats.md) - [Literary Tourism Innovations](https://www.trendhunter.com/trends/jane-austen-festival.md) - [Gen Z Book Clubs](https://www.trendhunter.com/trends/booktok.md) - [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Garlic Romance Novels](https://www.trendhunter.com/trends/garlicinfused-romance-novel.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md)