# Sickeningly Romantic Commercials Lacoste 'Love of Pink' Perfume Ad Has Heart Bubbles! By Ayman | Published 2009-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/romantic-commercials-lacoste-love-of-pink-heart-bubbles References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/01/lacoste-love-of-pink-heart-bubbles.html) & [coloribus](http://www.coloribus.com/paedia/reels/2009/01/20/535191/) Can a commercial be so romantic and sweet as to make you sick? The new 'Heart-Bubbles' commercial for the Lacoste '[Love of Pink' fragrance](https://www.trendhunter.com/trends/love-o-matic) commercial has done that to me! Utterly [romantic music, bubbles, hearts](https://www.trendhunter.com/trends/bebeto-valentines), sun and a beautiful young woman. Yeah, it's that time of the year... The commercial is directed by Paul Gore for ad agency BGrey Paris, France. **Implications** - Love can create motivation in many people. Advertisers who understand how to manipulate the feelings and desires spawned by love find themselves in control of a great power. By associating a product with the ability to create a [romantic relationship](https://www.trendhunter.com/trends/crush-feelings), companies are able to tap into a massive market of consumers, each longing for affection. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Romantic Commercials:** Brands can capitalize on the power of romance by creating commercials that evoke strong emotions and resonate with consumers. - **Emotional Manipulation:** Advertisers can tap into the power of love and manipulate consumers' feelings and desires to create a strong connection between their product and romance. - **Longing for Affection:** Companies can target consumers who are seeking romantic relationships and position their products as tools to fulfill their longing for affection. ### Where This Applies - **Fragrance Industry:** Fragrance brands can leverage romantic storytelling in their commercials to appeal to consumers' emotions and enhance their brand image. - **Advertising Industry:** Advertising agencies can develop creative campaigns that incorporate romance and love themes to attract and engage consumers. - **Dating and Relationship Industry:** Dating and relationship platforms can promote their services as solutions for individuals seeking love and affection, inspired by romantic commercials. ## Related on Trend Hunter - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Romantic Candy Brand Cosmetics](https://www.trendhunter.com/trends/sunkissed-x-love-hearts.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Candied Violet Fragrances](https://www.trendhunter.com/trends/violet-sucre-by-le-monde-gourmand.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md)