# Romantic Candy Flavors The New M&Ms Flavors Help Consumers Celebrate Valentine's Day By Katherine Pendrill | Published 2016-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/romantic-candy References: [bustle](http://www.bustle.com/articles/134191-white-strawberry-shortcake-mms-and-chocolate-strawberry-mms-might-be-coming-our-way-for-valentines-day) & [theimpulsivebuy](http://www.theimpulsivebuy.com/wordpress/2015/12/30/spotted-on-shelves-white-strawberry-shortcake-mms/) With Valentine's Day only a month away, M&Ms has announced the release of two romantic candy flavors that are sure to delight that special someone. Valentine's Day has long been associated with chocolate, however it can be a bit boring to give the same box of sweets each and every year. These special Valentine's Day M&M flavors provide consumers with two tasty new options: White Strawberry Shortcake and Strawberry Chocolate. The former is available at [Target](https://www.trendhunter.com/trends/jet-puffed-1) and features a fudgy white chocolate filling inside a strawberry-flavored exterior. On the other hand, the Strawberry Chocolate M&Ms are exclusive to [Walmart](https://www.trendhunter.com/trends/stuffed-puffs-valentines-day) and features a milk chocolate filling beneath the strawberry flavored coating. With two delicious new flavors to choose from, these seasonal candies are perfect for treating your partner or yourself to something sweet. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Romantic Candy Flavors:** Valentine's Day themed candy flavors provide opportunities for companies to innovate and create new, unique flavor offerings. - **Holiday-driven Product Releases:** Seasonal product releases could serve as a catalyst for companies to seize on sales opportunities during specific holidays. - **Limited Edition Products:** Limited edition products, such as these Valentine's Day themed M&Ms, are a great way to generate buzz and excitement around a product release. ### Where This Applies - **Confectionery Manufacturing:** Confectionery manufacturers can leverage the popularity of limited edition holiday products to drive sales and innovation in their industry. - **Retail:** Retailers can capitalize on holiday-themed product releases to attract the attention of consumers and increase sales. - **Marketing and Advertising:** Marketing and advertising professionals can create campaigns to promote seasonal product releases and help differentiate them from competitors. ## Related on Trend Hunter - [Romantic Chocolate Gift Guides](https://www.trendhunter.com/trends/valentines-day-gift-guide.md) - [Personalizable Valentine's Chocolates](https://www.trendhunter.com/trends/personalizable-chocolate.md) - [Expansive Valentine's Treat Ranges](https://www.trendhunter.com/trends/mars-valentines-day.md) - [Valentine's Truffle Chocolates](https://www.trendhunter.com/trends/valentines-truffle.md) - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md)