# Cozy Cuddling Cafes McVitie's Pop-Up Romantic Cafe Accepts Hugs as Payment By Laura McQuarrie | Published 2015-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/romantic-cafe References: [prexamples](http://prexamples.com/2015/02/a-pop-up-cuddle-cafe-is-coming-to-london/) & [londonpopups](http://www.londonpopups.com/2015/02/the-mcvities-cuddle-cafe-two-day-pop-up.html) With [Valentine's](https://www.trendhunter.com/trends/valentines-dinein-meal) Day just about a week away, [McVitie's](https://www.trendhunter.com/trends/cosy-season-isnt-over-yet) will be opening a romantic cafe in London. For a few hours on February 10th and 11th, the [Cuddle Cafe](https://www.trendhunter.com/trends/target-the-cuddle-collab) will provide a cozy place for people to sit, sip tea, snack on biscuits and win prizes. McVitie's has experimented with pay-with-a-tweet pop-ups before, but as far as currency goes at the Cuddle Cafe, what makes this pop-up cafe so unique is that it won't cost you a penny—as long as you pay for the experience with a hug. The unusual Valentine's Day cafe is being promoted online with the #sweeet tag, teasing the activities and prizes that will be part of the event. Whether or not you have a cuddle buddy this Valentine's, this is bound to be a neat cafe to check out. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Payment Innovation for Experiences:** Creating unique payment methods, such as paying with a hug, can enhance customer experiences and differentiate businesses. - **Pop-up Cafe Experiences:** Temporary cafes with specific themes or activities, like the Cuddle Cafe, can create buzz and attract a diverse customer base. - **Online Promotion and Social Media Hashtags:** Using online platforms and hashtags to promote events and engage with customers can generate excitement and increase brand awareness. ### Industries Being Reshaped - **Food and Beverage:** Incorporating unique payment methods can disrupt the traditional payment system and create memorable dining experiences for customers. - **Hospitality and Events:** Creating pop-up cafes with distinct themes can provide unique event experiences and attract a wide range of customers. - **Digital Marketing and Social Media:** Utilizing online promotion and social media platforms can help businesses gain visibility, engage with customers, and create a sense of community. ## Related on Trend Hunter - [Pop-Up Cookie Date Reservations](https://www.trendhunter.com/trends/cookie-date.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Self-Indulgence Treat Boxes](https://www.trendhunter.com/trends/uber-eats-x-love-cocoa-break-up-box.md) - [Romantic Cafe Loyalty Rewards](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-buy-one-share-one.md) - [Dog-Friendly Cafe Experiences](https://www.trendhunter.com/trends/snow-pawttage.md) - [Collaborative Bear-Themed Valentine's Gifts](https://www.trendhunter.com/trends/kitkat-x-afternoon-tea.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md) - [Boozy Ice Cream Pop-Ups](https://www.trendhunter.com/trends/ice-cream-pop-up.md) - [Savory Pop-Up Pie Shops](https://www.trendhunter.com/trends/pop-up-pie-shop.md)