# Fleeing as Advertising Romanian International Marathon Ads By Ayman | Published 2008-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/romanian-international-marathon References: [adsoftheworld](http://adsoftheworld.com/media/print/romanian_international_marathon_limopig) & [romanianmarathon](http://www.romanianmarathon.com/en) These new ads for the [Romanian International Marathon](https://www.trendhunter.com/trends/puresport-and-pastaio-soho) show you that you don’t always have to run a marathon for a good cause, you can also run it to escape and get a way from your crazy life. What kind of situations? The female runner is shown sprinting off a limousine with a fat old pig inside it. While the male runner is shown running away for his sanity away from an office full of mad men. Created by [Saatchi & Saatchi Bucharest](https://www.trendhunter.com/trends/more-ball-games), the campaign uses a tagline with the double meaning, “What are you running for/from?” If you have something to run away from (who doesn’t?), and you’re in Romania (who is!), you can participate in the marathon on October 12, 2008. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Escape Marketing:** Creating marketing campaigns that emphasize the act of escaping or running away as a way to promote a product or service. - **Humorous Advertising:** Using humor as a tool in advertising to create memorable and attention-grabbing campaigns. - **Double-entendre Campaigns:** Using phrases or taglines with multiple meanings to create intriguing and thought-provoking campaigns. ### Industries Being Reshaped - **Sports and Events:** Creating unique marketing campaigns to promote marathons, races, and sporting events. - **Advertising and Marketing:** Incorporating creative concepts into advertising campaigns to stand out from competitors and attract consumers. - **Tourism and Travel:** Using escape marketing to promote travel destinations or retreats as a way for people to escape from their daily lives. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md)