# Chic Clown Catalogues The 'Romance Was Born' Pre-Collection 2012 Channels Circus Style By Jana Pijak | Published 2012-07-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/romance-was-born-pre-collection-2012 References: [oystermag](http://oystermag.com/exclusive-romance-was-born-the-miraculous-mundane-pre-collection-12-lookbook) The 'Romance Was Born' Pre-Collection 2012 lookbook, entitled 'The Miraculous Mundane,' channels [circus style](https://www.trendhunter.com/trends/brucolic). The eccentric catalogue highlights eye-catching digital prints adapted from the vibrant work of Melbourne-based visual artist Stephen Bush. Posing in a mint-colored wig and outrageous ensembles, a model sports styles resembling [couture clown costumes](https://www.trendhunter.com/trends/chanel-spring-summer-2026). Taking inspiration from the circus as well as [Willy Wonka and the Chocolate Factory](https://www.trendhunter.com/trends/the-wizard-of-oz-capsule), the Romance Was Born Pre-Collection 2012 lookbook features a slew of over-the-top pairings that include shimmer-accented suits, glittered separates and fiercely futuristic frocks. Designed by Anna Plunkett and Luke Sales, this chic label is making waves with outrageous celebs including fashion risk-taker Nicki Minaj who has been known to don the brand's distinctive fashion. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 76% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Circus-inspired Fashion:** Fashion designers are using the aesthetics found in circus performances to create unique collections and push the boundaries of traditional fashion. - **Digital Print Adaptations:** Artists are creating digital prints that are being adapted and incorporated into fashion design, creating new opportunities for collaboration and innovation. - **Bold and Eclectic Styles:** Designers are incorporating bold and eclectic styles into their collections, which is appealing to consumers who are looking for unique fashion choices. ### Industries Being Reshaped - **Fashion:** The fashion industry can adopt the aesthetics found in circus performances and collaborate with artists to create unique and boundary-pushing collections, appealing to consumers who desire bold and eclectic styles. - **Digital Art:** Artists and designers can collaborate and adapt digital prints into fashion collections, providing new opportunities for innovation and creating unique designs that appeal to consumers. - **Entertainment:** Incorporating circus-inspired aesthetics and fashion into entertainment can create visually engaging performances that are both unique and memorable. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)