# Sneaker-Themed Romance Cards These Valentine's Day Cards Use Sneakers as a Sentimental Gesture By Malika Renee Butss | Published 2016-01-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/romance-cards References: [highsnobiety](http://www.highsnobiety.com/2016/01/19/vivienne-westwood-fw-16-runway/) & [Kicksmascard](http://Kicksmascard.com) After the success of her sneaker-themed Christmas cards, Vancouver-based graphic designer Lauren Coutts is launching a line of romance cards with the same aesthetic. Perfect for the sneaker enthusiast in your life, this collection of [Valentine's Day cards](https://www.trendhunter.com/trends/valentines-lookbook) feature Coutts' own illustrations and pun-filled texts that are a humorous take on [iconic footwear brands](https://www.trendhunter.com/trends/treat-yourself-colorway). Each shoe is given a red or pink colorway which she accents with a basic white background to make the illustrations pop. Utilizing such iconic brands as Jordans and [Adidas](https://www.trendhunter.com/trends/adidas-embraces-valentines-day), Coutts gets witty with her cards and captions them things like "Jumpman, Jumpman, Jumpman. My Heart's Up To Something." Coutts collection of sentimental romance cards are comedic, fun-spirited and make the perfect gift for those in tune with pop culture and/or have an undying affection for sneaker culture. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 28% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Sneaker-themed Cards:** The trend of utilizing sneakers as a design element in greeting cards presents an opportunity for disruptive innovation in the stationery industry. - **Humorous Greeting Cards:** The trend of adding humor and wit to traditional greeting cards offers a chance for disruptive innovation in the gift and novelty industry. - **Pop Culture-inspired Gifts:** The trend of creating products that are influenced by pop culture, such as sneaker-themed cards, opens up an opportunity for disruptive innovation in the merchandise industry. ### Sectors Adopting This - **Stationery:** The stationery industry can explore the use of sneaker-themed designs to create unique and eye-catching greeting cards. - **Gifts and Novelties:** The gift and novelty industry can capitalize on the trend of humorous cards and create innovative products that bring joy and laughter to recipients. - **Merchandise:** The merchandise industry can tap into the popularity of pop culture-inspired gifts by offering a wide range of products, such as sneaker-themed cards, to cater to the interests of consumers. ## Related on Trend Hunter - [Romantic Sneaker Releases](https://www.trendhunter.com/trends/aldo-heartstep.md) - [Romantic Low-Cut Sneakers](https://www.trendhunter.com/trends/valentines-day-1.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md) - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Love-Honoring Curated Gifting Series](https://www.trendhunter.com/trends/valentines-edit.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Romance-Inspired Comfortable Footwear](https://www.trendhunter.com/trends/lastminute-valentines-day.md) - [Valentine's Day-Themed Footwear Campaigns](https://www.trendhunter.com/trends/valentines-lookbook.md)