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# Romantic Hotel Designs
Roman and Williams Refurbish a Police Station into a Stunning London Hotel

By Francesca Mercurio | Published 2021-09-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/roman-and-williams
References: [dezeen](https://www.dezeen.com/2021/09/15/nomad-london-roman-and-williams-interior/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29)

The New York-based design firm Roman and Williams have transformed a Police [Station](https://www.trendhunter.com/trends/stella-di-pila) into a dazzling hotel. The former Bow Street Magistrates Court and Police Station in Convent Garden, London, is now the first [NoMad](https://www.trendhunter.com/trends/25hours-hotel-bikini) hotel outpost.

The designers took references from New York City's jazz age and Victorian architecture to inform the hotel's aesthetic. The original building was built in the late 1800s, and the architects aimed at conserving the historic Victorian building while adding new decorative elements. The hotel features 91 rooms, a glass-domed restaurant, a pub-inspired bar, and a [grand ballroom](https://www.trendhunter.com/trends/sophisticated-ballroom).

The dichotomy between old and new and New York and London proved to be a challenge; however, the firm eventually found a happy medium to create a romantic and ornate hotel.

Image Credit: Simon Upton

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 59% | Activity: 18% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Victorian-inspired Hotel Designs:** The blend of Victorian architecture and modern decor creates a unique design opportunity in the hospitality industry.
- **Revitalization of Historic Buildings:** Refurbishing historic buildings into hotels can be a sustainable and profitable trend for the hospitality industry.
- **Cultural References in Hotel Design:** Drawing inspiration from different cultures and historical periods can add a unique touch to hotel design and create a memorable guest experience.

### Where This Applies

- **Hospitality Industry:** The hospitality industry can tap into the trend of revitalizing historic buildings and creating unique design experiences that merge different cultural references.
- **Architecture and Design Industry:** The architecture and design industry can explore the trend of blending Victorian and modern architectural elements to create unique and visually stunning spaces.
- **Historic Preservation Industry:** Historic preservation organizations and professionals can collaborate with the hospitality industry to revitalize and repurpose historic buildings into profitable and sustainable hotels.

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