# Luxurious Skull Timepieces The Romain Jerome Art-DNA Collection Captures Rebellious Consumers By Erin Fox | Published 2012-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/romain-jerome References: [bornrich](http://www.bornrich.com/romain-jeromes-art-dna-collection-features-skull-watches-john-armleder1.html) & [romainjerome.ch](http://www.romainjerome.ch/) Swiss watch maker Romain Jerome has unveiled a new timepiece towards his Art-DNA Collection which focuses on skull center pieces as the main attraction to each timepiece. The watch is designed by John M Armleder, a famous Swiss artist, and released under the Romain Jerome name. The Art-DNA Collection has 10 [luxurious watches](https://www.trendhunter.com/trends/double-tourbillon), all marketed to different niches under the umbrella of luxurious finds. The collection mixes traditional timepieces with [contemporary art](https://www.trendhunter.com/trends/ressence-x-shantell-martin-type-1-square) to appeal to a new niche of consumers. The watch is made of polished steel and minimal-colored lacquer. The Romain Jerome advertisements host the watch under a variety of [fluorescent colors](https://www.trendhunter.com/trends/dsruptor-watch) as the rays bounce off the chrome face of the watch. This skull motif channels the luxurious rocker consumer and harbors excellent Swiss watch making history. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Skull Timepieces:** Opportunity for disruptive innovation in the luxury watch industry by incorporating skull motifs into timepiece designs. - **Contemporary Art Watches:** Chance for disruptive innovation in the art and design industry by combining traditional timepieces with contemporary art elements. - **Luxurious Finds:** Potential for disruptive innovation in the luxury goods market by offering high-end, niche watches with unique designs. ### Industries Being Reshaped - **Luxury Watch Industry:** Opportunity for disruptive innovation in the luxury watch industry by integrating unique designs to attract rebellious consumers. - **Art and Design Industry:** Chance for disruptive innovation in the art and design industry by collaborating with renowned artists to create artistic timepieces. - **Luxury Goods Market:** Potential for disruptive innovation in the luxury goods market by offering exclusive, limited edition watches with luxurious designs. ## Related on Trend Hunter - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Industrial Skeletal Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-skeleton.md) - [Haute Jewelry-Like Timepieces](https://www.trendhunter.com/trends/piaget-altiplano-skeleton-mtiers-dart.md) - [Textured Scale-Covered Timepieces](https://www.trendhunter.com/trends/urwerk-ur101-trex.md) - [Robotically Accented Timepieces](https://www.trendhunter.com/trends/czapek-antarctique-rattrapante-rur.md) - [Graphic Art-Inspired Timepieces](https://www.trendhunter.com/trends/type-1-round-m.md) - [Intentionally Cracked Crystal Watches](https://www.trendhunter.com/trends/bell-ross-br05-skeleton-arctic-blue.md) - [Swirling Gradient Timepieces](https://www.trendhunter.com/trends/ressence-type-8-daniel-engelberg.md) - [Golden Automatic Self-Winding Watches](https://www.trendhunter.com/trends/gold-skeleton-watch.md)