# Rolling Toothpaste Tubes The Roly-Poly Toothpaste Tube Helps You Get Every Last Ounce Out By Michael Baxter | Published 2014-04-29 | Updated 2014-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rolypoly-toothpaste References: [yankodesign](http://www.yankodesign.com/2014/04/29/the-roly-poly-toothpaste/) & [yankodesign](http://www.yankodesign.com/2014/04/29/the-roly-poly-toothpaste/) The Roly-Poly Toothpaste tube may have a funny name, but the idea is downright genius. While many toothpaste companies have been focusing on various ways to get the most you can out of a toothpaste tube, this one does it in a truly interesting way. This toothpaste tube was created by Jung ho Kang & Hyun woo Kim who created a lid that will hold the toothpaste upright no matter how you lie it down. By doing this, it keeps the toothpaste uniformly in the tube, which helps to [get all of the toothpaste out](https://www.trendhunter.com/trends/twist-tottle). The lid itself is the center of gravity, making it impossible to keep the tube anything but upright. When it's let go, it will wobble until it comes back up to standing position, making things easy. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Roly-poly Toothpaste Tube:** A toothpaste tube with a lid that keeps it upright, ensuring all toothpaste is used. - **Optimizing Toothpaste Usage:** Toothpaste companies focusing on innovative ways to maximize toothpaste usage. - **Gravity-based Packaging Design:** Designing product packaging that utilizes gravity to ensure complete use of the product. ### Where This Applies - **Toothpaste Manufacturing:** Toothpaste manufacturers can incorporate the Roly-Poly Toothpaste Tube design to improve customer satisfaction. - **Packaging Design:** Packaging designers can explore gravity-based solutions to maximize product usage and reduce waste. - **Consumer Goods:** Companies in the consumer goods industry can benefit from optimizing product usage and reducing waste through innovative packaging designs. ## Related on Trend Hunter - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Toothpaste-Dispensing Toothbrushes](https://www.trendhunter.com/trends/onedone.md) - [Recyclable Toothpaste Tubes](https://www.trendhunter.com/trends/colgate-toothpaste-tube.md) - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md) - [Kid-Friendly Oral Gadgets](https://www.trendhunter.com/trends/sensodynes-kidlid.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md)