# Sparkling Hydration Drinks ROLUS Meets the Evolving Demands of the Non-Alcoholic Movement By Laura McQuarrie | Published 2024-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rolus References: [finance.yahoo](https://finance.yahoo.com/news/rolus-333-old-beverage-family-110000023.html) & [rolus](https://rolus.com/pages/shop-rolus)  ROLUS is a sparkling hydration drink designed to deliver a unique taste and the replenishment people need, especially since 70% of Americans are chronically dehydrated. Catering to the tastes of non-alcoholic drinkers, ROLUS is free from carbohydrates, gluten, sugar, caffeine, sweeteners and alcohol, with five calories, a gram of plant protein and [345 milligrams of electrolytes](https://www.trendhunter.com/trends/lth-supplement-line). This [non-alcoholic beverage](https://www.trendhunter.com/trends/nonalcoholic-citrus-spritz) for any and all social occasions was created with input from a team of doctors, dietitians, wellness experts, and master blenders, and features globally sourced ingredients like Hawaiian sea salt, Greek verbena, Asian ginseng and a botanical blend to support not only hydration but also whole-body immunity and stress relief. Taste-wise, ROLUS is a [sparkling hydration beverage](https://www.trendhunter.com/trends/core-500-cola) that's said to be slightly herbal with a refreshing botanical sensation and champagne-like bubbles. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 42% | Activity: 52% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Botanical-infused Beverages:** Utilizing global ingredients like Hawaiian sea salt and Asian ginseng, botanical-infused beverages are offering consumers a unique taste experience coupled with health benefits. - **Functional Hydration Drinks:** Functional hydration drinks that combine electrolytes with plant protein and other wellness-boosting components meet the growing need for health-centric beverage options. - **Non-alcoholic Social Beverages:** Non-alcoholic social beverages with a sparkling, champagne-like quality are gaining traction as versatile drink alternatives for various social settings. ### Who This Affects Most - **Health and Wellness:** Innovations integrating botanicals and global ingredients can position the health and wellness industry to offer more comprehensive nutritional and hydration solutions. - **Beverage Industry:** The beverage industry is seeing a shift where the demand for low-calorie, electrolyte-rich, and non-alcoholic options is driving new product developments. - **Fitness and Sports Nutrition:** With the inclusion of plant proteins and high electrolyte content, fitness and sports nutrition products are being redefined to support hydration and overall well-being. ## Related on Trend Hunter - [Sophisticated Effervescent Beverages](https://www.trendhunter.com/trends/bolle.md) - [Electrolyte-Infused Cocktail Mixers](https://www.trendhunter.com/trends/hyli.md) - [Effervescent Flavor-Driven Electrolyte Drinks](https://www.trendhunter.com/trends/nonni-electrolyte-drink.md) - [Non-Alcoholic Party Punches](https://www.trendhunter.com/trends/lotza.md) - [Bubbly Electrolyte Beverages](https://www.trendhunter.com/trends/organika-sparkling-electrolytes.md) - [Replenishing Performance Drinks](https://www.trendhunter.com/trends/rcvry.md) - [Cola-Flavored Hydration Mixes](https://www.trendhunter.com/trends/flo-electrolytes.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Refreshed Boozeless Beverage Ranges](https://www.trendhunter.com/trends/aelo.md)