# Transformative Rolltop Backpacks This Bag Can Be Used in Tote or Shoulder-Slung Backpack Modes By Rahul Kalvapalle | Published 2018-04-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rolltop-backpack References: [gearpatrol](https://gearpatrol.com/2018/04/16/herschel-supply-co-kktp/) & [herschel](https://www.herschel.com/shop/backpacks/rolltop-backpack-kktp?v=10555-02294-OS) Canadian company [Herschel Supply Co.](https://www.trendhunter.com/trends/all-season-backpack) is known for its retro hipster backpacks, totes and other accessories, and its latest and greatest product offering is a rolltop backpack that was developed as part of a collaboration with Chinese company KKtP. This particular rolltop backpack is designed to be worn or carried in a variety of ways. You can sling it over both shoulders for a conventional backpack fit, or indeed transform it into a tote that can be lugged around with one hand. The bag features a water-resistant polycoat fabric to keep belongings dry. What's great about this rolltop backpack is that it's a multipurpose offering that can be used in different ways depending on the environment and situation. This functionality speaks to the increasing popularity of transformative design in the urban accessory space. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Multipurpose Accessories:** Disruptive innovation opportunity: Developing versatile products that can be used in different ways depending on the user's needs and preferences. - **Transformative Design:** Disruptive innovation opportunity: Exploring innovative designs that can transform from one form to another, enhancing functionality and convenience. - **Urban Accessories:** Disruptive innovation opportunity: Creating stylish and functional accessories specifically tailored for urban commuters and travelers. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporating transformative design elements into fashion products to offer consumers more versatile and adaptable options. - **Outdoor Gear:** Disruptive innovation opportunity: Introducing multipurpose gear that can easily adapt to different outdoor activities, enhancing convenience for adventurers. - **Luggage and Bags:** Disruptive innovation opportunity: Designing bags that can transform from one carrying mode to another, providing users with flexibility and comfort during travel. ## Related on Trend Hunter - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Zipper-Free Convertible Backpacks](https://www.trendhunter.com/trends/convertible-backpacks.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Multifunctional Camper Backpacks](https://www.trendhunter.com/trends/bolotor-bolo-packs.md) - [Chic Adventure-Ready Backpacks](https://www.trendhunter.com/trends/long-weekend-morro-convertible-backpack.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Trail-Ready Retro-Style Backpacks](https://www.trendhunter.com/trends/topo-designs-rover-trail-pack.md) - [Detachable Daypack-Rigged Backpacks](https://www.trendhunter.com/trends/daypack-travel-backpack.md)