# Lavish Concept Cars The Rolls-Royce Vision Concept Car Can Customize to the User's Needs By Mishal Omar | Published 2016-06-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rollsroyce-vision References: [uncrate](http://uncrate.com/stuff/rolls-royce-vision-next-100-concept/) & [rolls-roycemotorcars](https://www.rolls-roycemotorcars.com/en-GB/103ex.html) The Rolls-Royce Vision Next 100 Concept car redefines luxury and design. The exterior of the car is a muted blue-gray color with a futuristic design that includes wheels that are almost completely covered -- making the car look as though it is floating. The features of the car itself are vast -- with the design being completely autonomous and producing [zero emissions](https://www.trendhunter.com/trends/acura-performance-ev-concept). The car seats two people and has a transparent OLED screen that can provide assistance in the form of the virtual assistant 'Eleanor,' or entertainment if the owner wishes. A glass canopy covers the car giving the owner 360 degree views of their surroundings. The Rolls-Royce Vision is a glimpse into the potential future of [luxurious autonomous car designs](https://www.trendhunter.com/trends/nebula-next) and technology. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Autonomous Car Designs:** The Rolls-Royce Vision Concept car showcases the potential for luxurious autonomous car designs, presenting an opportunity for disruptive innovation in the automotive industry. - **Customizable User Experience:** The transparent OLED screen and virtual assistant 'Eleanor' in the Rolls-Royce Vision Concept car highlights the opportunity to create highly customizable user experiences in future autonomous vehicles. - **Zero Emission Vehicles:** The Rolls-Royce Vision Next 100 Concept car's zero emission feature presents an opportunity for disruptive innovation in the electric vehicle industry, catering to the growing demand for sustainable transportation solutions. ### Where This Applies - **Automotive Industry:** The futuristic design and cutting-edge technology seen in the Rolls-Royce Vision Concept car indicates opportunities for disruptive innovation in the automotive industry, pushing the boundaries of luxury and autonomous vehicles. - **Technology and Entertainment Industry:** The integration of the virtual assistant 'Eleanor' and transparent OLED screen in the Rolls-Royce Vision Concept car suggests disruptive innovation opportunities in the technology and entertainment industries, with potential for advanced user interfaces and immersive experiences. - **Electric Vehicle Industry:** The zero emission feature showcased by the Rolls-Royce Vision Next 100 Concept car hints at disruptive innovation opportunities in the electric vehicle industry, offering environmentally friendly transportation options for consumers. ## Related on Trend Hunter - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Luxury Electric Van Concepts](https://www.trendhunter.com/trends/mercedes-vision-v.md) - [Opulent Americana EV Concepts](https://www.trendhunter.com/trends/lincoln-model-l100-concept.md) - [Ultra-Futuristic Modern Cars](https://www.trendhunter.com/trends/mercedesbenz-vision-oneeleven.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Bespoke Electric Convertibles](https://www.trendhunter.com/trends/sollei-concept.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Steering Wheel-Free Autonomous Cars](https://www.trendhunter.com/trends/innerspace.md)