# Celebratory Asian Luxury Cars Rolls-Royce South Korea Debuts Two One-offs for Its 10th Anniversary By Michael Hines | Published 2017-05-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rollsroyce-south-korea References: [carbuzz](http://www.carbuzz.com/news/2017/5/22/One-Off-Rolls-Royce-Ghost-And-Wraith-Created-For-South-Korea-7739310/) & [rolls-roycemotorcars](https://www.rolls-roycemotorcars.com/en-GB/home.html) Rolls-Royce South Korea has unveiled two new one-off cars to celebrate its 10th birthday. The [Rolls-Royce Ghost](https://www.trendhunter.com/trends/rollsroyce-black-badge-ghost-gamer) Seoul Edition and Rolls-Royce Wraith Busan Edition pay tribute to the country's two largest cities. Each one has been given a [unique exterior and interior color scheme](https://www.trendhunter.com/trends/twotone-x7) along with tiny tributes to South Korea. On the Ghost Seoul Edition there's an illustration of the Namsan Seoul Tower, and on the Wraith Busan Edition a geometric pattern pays tribute to South Korea's hanok latticework doors and windows. Since the Rolls-Royce South Korea special editions are both one-offs it's unknown if they have private owners or if they'll be kept by the company. Rolls-Royce constantly creates special editions to celebrate all kinds of events, so it wouldn't be shocking if these cars were already spoken for. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 73% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Special Edition Luxury Cars:** There is an opportunity for luxury car manufacturers to create unique and customized one-off cars to honor special events or locations. - **City Tribute Designs:** Designers and manufacturers can tap into local culture and landmarks to create luxury cars that pay homage to specific cities. - **Limited Ownership Options:** Private ownership of special edition luxury cars can create exclusivity and prestige for customers. ### Where This Applies - **Luxury Car Manufacturing:** Luxury car manufacturers can capitalize on the demand for exclusive and customized vehicles through the creation of special edition cars. - **Automotive Design:** The automotive design industry can explore new ways to incorporate local culture and landmarks into the design of luxury cars. - **Automotive Ownership:** The field of automotive ownership can offer unique ownership options such as limited editions and one-off cars to cater to the desires of luxury car enthusiasts. ## Related on Trend Hunter - [Bespoke Cherry Blossom Vehicles](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Style-Refined Luxury Sedans](https://www.trendhunter.com/trends/phantom-series.md) - [Luxuriously Bespoke British Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre.md) - [Auto-Inspired Decor Items](https://www.trendhunter.com/trends/cameo-1.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Ultra-Luxury Super-Coupes](https://www.trendhunter.com/trends/rolls-royce.md) - [Opulent Arcade Culture Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-ghost-gamer.md)