# Middle East Luxury Coupes The Rolls-Royce Ruby Limited Edition is Made for Abu Dhabi By Michael Hines | Published 2013-08-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rollsroyce-ruby-limited-edition References: [carbuzz](http://www.carbuzz.com/news/2013/8/23/One-Off-Rolls-Royce-Ruby-Edition-Heading-to-Abu-Dhabi-7715902/) & [rolls-roycemotorcars](http://www.rolls-roycemotorcars.com/) The next time you take a trip to Abu Dhabi, keep your eyes peeled for the Rolls-Royce Ruby Limited Edition. This special [Phantom](https://www.trendhunter.com/trends/phantom-series) was made exclusively for the capital city of the UAE and is the only one of its kind. This piece of automotive excess is covered in a Merlot Red Mica paint job and sports all kinds of luxury features. For starters, the Rolls-Royce Ruby Limited Edition has an illuminated Spirit of Ecstasy (hood ornament) and custom coachline with the Ruby logo. The interior is highlighted by a custom clock with cut ruby stone inlay and the glove box with its embroidered message of "Ruby motif - one of one." The fact that this is a Rolls-Royce and that it is one of one should make it an easy sell in the UAE (if it isn't already spoken for, that is). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Automotive Customization:** Disruptive innovation opportunities can include personalized paint jobs and customized luxury features for high-end car buyers. - **Exclusive Limited Editions:** Creating unique and one-of-a-kind products can drive demand and appeal to luxury consumers seeking exclusivity. - **Regional Market Targeting:** Focusing on creating products tailored to specific cities or regions can help capture the local market and create a sense of exclusivity. ### Who This Affects Most - **Automotive:** Opportunities for disruptive innovation can be found in premium car customization and the creation of limited-edition luxury vehicles. - **Luxury Goods:** Creating exclusive limited editions helps drive sales and captures the attention of discerning luxury consumers. - **Tourism and Hospitality:** Offering unique luxury experiences and products tailored to specific destinations can attract high-end travelers seeking exclusivity. ## Related on Trend Hunter - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Dragon-Honoring Luxurious Cars](https://www.trendhunter.com/trends/phantom-extended.md) - [Style-Refined Luxury Sedans](https://www.trendhunter.com/trends/phantom-series.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Auto-Inspired Decor Items](https://www.trendhunter.com/trends/cameo-1.md) - [Ultra-Exclusive SUV Models](https://www.trendhunter.com/trends/range-rover-sv-carmel-edition.md)