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# Privacy-Focused Luxury Vehicles
The New Rolls-Royce Privacy Suite Uses Electrochromatic Glass

By Justin Lam | Published 2018-09-03 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/rollsroyce-privacy-suite
References: [luxurylaunches](http://luxurylaunches.com/transport/for-those-billion-dollar-deals-rolls-royce-introduces-new-privacy-suit-in-the-new-phantom.php) & [autocar](https://www.autocar.co.uk/car-news/new-cars/rolls-royce-privacy-suite-adds-isolation-rear-passengers)

Unveiled at the 2018 Chengdu Motor Show, the new Rolls-Royce Privacy Suite makes billion-dollar back seat deals a secluded experience. Available on the new extended-wheelbase version of the [Phantom luxury limousine](https://www.trendhunter.com/trends/rollsroyce-chess-set), the Rolls-Royce Privacy Suite is capable of separating the rear passengers from the front with the use of state-of-the-art [electrochromatic glass](https://www.trendhunter.com/trends/advanced-dimming-technology).

The glass used in the divider is key to the Rolls-Royce Privacy Suite. The screen visually separates the two cabins, but still gives rear occupants a view to the road ahead. A button can also be pressed which will turn the glass completely opaque. providing an incredible level of privacy.

The Privacy Suite also features distinct sound insulation. A frequency-specific compound allows the rear to be silent from the front, with an intercom system being the main mode of communication between each cabin.

Image Credit: Rolly-Royce

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 64% | Activity: 61% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Privacy-focused Luxury Vehicles:** Luxury vehicle manufacturers can adopt electrochromatic glass to enhance privacy and comfort for rear passengers.
- **Sound Insulation Technology:** New sound insulation technologies can be used to create quieter and more private spaces within luxury vehicles.
- **Secluded Environments:** Secluded environments can be created through the use of technology within luxury vehicles, providing a unique selling point for high-end customers.

### Industries Being Reshaped

- **Luxury Automotive Industry:** Luxury automotive brands can incorporate these privacy-focused features into their vehicles, creating new opportunities for luxurious and exclusive customer experiences.
- **High-end Hotel and Transportation Services:** Hotels and transportation services can invest in these luxury vehicles to differentiate their service offerings and provide high-end customers with exclusive and private transport experiences.
- **Innovative Glass and Sound Insulation Manufacturers:** Manufacturers of electrochromatic glass and sound insulation technologies can partner with luxury vehicle brands to provide innovative solutions for creating private and comfortable spaces within vehicles.

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