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# Legendary Rocker Luxury Cars
The Rolls-Royce Inspired by Music Collection Honors British Musicians

By Michael Hines | Published 2017-03-31 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/rollsroyce-inspired-by-music
References: [autoblog](http://www.autoblog.com/2017/03/30/custom-rolls-royces-inspired-by-british-rock/) & [rolls-roycemotorcars](https://www.rolls-roycemotorcars.com/en-GB/home.html)

The Rolls-Royce Inspired by Music collection consists of nine Wraiths, each one customized by a British music legend. The English automaker revealed the project by showing off four unique one-off models. Roger Daltrey of The Who, Ray Davies from The Kinks and Giles Martin (son of [Beatles](https://www.trendhunter.com/trends/eton-1) producer George Martin and a producer, composer and songwriter himself) were behind the creation of the first half of the Rolls-Royce Inspired by Music collection.

One of the Wraiths had its hood painted to resembled the album cover for The Who's album "Tommy." The other cars take a subtler approach and can only be distinguished as members of the special limited run thanks to a door sill plaque. The Rolls-Royce Inspired by Music cars will more than likely stay one-offs, although the automaker could use the collection as a jumping off point for future music-focused special editions, a la the Wraith Inspired by Film.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 93% | Activity: 72% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Music-inspired Luxury Cars:** Luxury car manufacturers can collaborate with music industry legends to create customized cars, potentially opening up a new market segment for special edition models.
- **One-off Customized Luxury Cars:** Luxury car manufacturers can offer unique, customized cars designed in collaboration with prominent figures to appeal to collectors and enthusiasts.
- **Limited Edition Luxury Cars:** Prominent figures in music and other industries can collaborate with luxury car manufacturers to create limited edition models, providing a new avenue for brand collaborations and marketing opportunities.

### Where This Applies

- **Luxury Automotive:** Luxury car manufacturers can leverage the trend of music-inspired custom cars to create a new market segment for special edition models.
- **Music:** Musicians and other figures in the music industry can partner with luxury car manufacturers to create customized, limited edition cars, providing a new revenue stream and marketing opportunity.
- **Collectibles:** Customized, one-of-a-kind luxury cars designed in collaboration with prominent figures can appeal to collectors and enthusiasts, potentially opening up a new market segment for limited edition models.

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