# DIY Luxury Car Apps The Rolls-Royce iPhone App Lets You Re-Design their Car By Vittoria Natarelli | Published 2010-05-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rolls-royce-iphone-app References: [motorauthority](http://www.motorauthority.com/blog/1044827_rolls-royce-launches-ghost-configurator-iphone-app) & [ohgizmo](http://www.ohgizmo.com/2010/05/06/rolls-royce-ghost-app-lets-you-customize-the-car-youll-probably-never-own/) The Rolls-Royce [iPhone](https://www.trendhunter.com/trends/apple-icar-concept) app is yet another reason why I want the iPhone. Getting to customize a Rolls-Royce would be a fantastic pastime and a way to connect with the brand. The iPhone app lets you [customize the Rolls-Royce Ghost](https://www.trendhunter.com/trends/rollsroyce-black-badge-ghost-gamer) by changing the interior and exterior. This includes paint, exhaust tips and finishes like upholstery. The Rolls-Royce iPhone app comes with [thousands of design combinations](https://www.trendhunter.com/trends/mulliner), so you will for sure be living out your luxury car dreams! Additional Image credits: [Automoblog](http://www.automoblog.net/2010/05/05/rolls-royce-releases-an-iphone-app-for-the-ghost/p90060361/) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Car Customization Apps:** Developing luxury car customization apps will allow other luxury car brands to attract more customers and increase brand loyalty through a personalized digital experience. - **AR/VR Car Configurators:** Creating AR/VR car configurators will allow users to fully experience and interact with a personalized car design before making a purchase. - **Mobile App Integration in Car Manufacturing:** Integrating mobile apps in the car manufacturing process will allow customers to be involved in the design and production of their car, and hence, increase customer satisfaction and loyalty. ### Sectors Adopting This - **Luxury Car Manufacturing:** Luxury car manufacturers can develop their own car customization apps to allow customers to digitally experience and customize their cars before making a purchase, opening up new revenue streams. - **Mobile App Development:** Mobile app developers can focus on creating AR/VR car configurators and other automotive-related apps, which have high potential for demand and profitability in the luxury car manufacturing industry. - **Automotive Retail:** Automotive retail businesses can collaborate with luxury car manufacturers to integrate customization apps with their in-store experiences, providing more personalized customer experiences and increasing customer satisfaction. ## Related on Trend Hunter - [Auto-Inspired Decor Items](https://www.trendhunter.com/trends/cameo-1.md) - [Automotive Brand Decor Toys](https://www.trendhunter.com/trends/rollsroyce-cameo.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Minimalist Luxury Sedan Concepts](https://www.trendhunter.com/trends/rollsroyce-concept.md) - [Customizable Premium Car Programs](https://www.trendhunter.com/trends/sv-bespoke-commissioning-suite.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Sculpted Tech Brand Supercars](https://www.trendhunter.com/trends/apple-icar-concept.md) - [Style-Refined Luxury Sedans](https://www.trendhunter.com/trends/phantom-series.md) - [Bespoke Cherry Blossom Vehicles](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom.md)