# Custom Phantom Detailing Rolls Royce Lets Customers Pimp their Rides to be Exclusive By Christina Butty | Published 2009-08-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rolls-royce-exclusive References: [luxist](http://www.luxist.com/2009/08/17/rolls-royce-presents-phantom-bespoke-collection-for-the-middle-e/) & [rolls-roycemotorcars](http://www.rolls-roycemotorcars.com/) To satisfy the particular clientele in the Persian Gulf, [Rolls-Royce](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom) has launched a limited run of special edition Phantoms known as the Phantom Bespoke Collection. The Rolls-Royce Phantom Bespoke Collection allows customers to select from an array of [unique trims and colors](https://www.trendhunter.com/trends/mulliner) not offered in the usual catalog. This should put an end to the embarrassment of pulling up to a stop light and seeing the identical Rolls-Royce Phantom beside and in front of you. **Implications** - Consumers are looking for ways to make themselves stand out from other shoppers. Products that feature an [element of prestige](https://www.trendhunter.com/trends/prestige-imports) appeal to shoppers who want to experience exclusivity. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Customization:** Opportunity for businesses to offer customizable products that allow customers to express their individuality and stand out from the crowd. - **Exclusivity:** Companies can leverage the desire for exclusivity by offering limited edition or bespoke collections, catering to customers who want unique and personalized experiences. - **Prestige:** Opportunity to tap into the growing market of consumers seeking products that carry a sense of status and prestige, allowing them to differentiate themselves from others. ### Where This Applies - **Luxury Automotive:** Luxury car manufacturers can capitalize on the demand for customization, exclusivity, and prestige by offering personalized options and special edition vehicles. - **Fashion and Accessories:** Fashion brands and accessory companies can offer limited edition collections and customized products to cater to customers' desire for exclusivity and individuality. - **Home Décor and Interior Design:** Home décor and interior design companies can provide bespoke services and unique customization options to appeal to consumers looking to create exclusive and personalized living spaces. ## Related on Trend Hunter - [Bespoke Cherry Blossom Vehicles](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom.md) - [Dragon-Honoring Luxurious Cars](https://www.trendhunter.com/trends/phantom-extended.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Customizable Premium Car Programs](https://www.trendhunter.com/trends/sv-bespoke-commissioning-suite.md) - [Auto-Inspired Decor Items](https://www.trendhunter.com/trends/cameo-1.md) - [Luxuriously Bespoke British Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md)