# Youthful Luxury Convertibles The Rolls Royce 'Dawn' is Designed for Young, Affluent Consumers By Christopher Magsambol | Published 2015-09-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rolls-royce-dawn References: [theverge](http://www.theverge.com/2015/9/8/9272095/rolls-royce-dawn-convertible) & [autoblog](http://www.autoblog.com/2015/09/08/2016-rolls-royce-dawn-official-video/) The Rolls Royce Dawn is a new convertible model from the luxury retailer. Its design is based on elements from other models the 'Ghost' and 'Wraith,' which represent the lower-end vehicles in its collection. This particular subset of cars are meant to appeal to younger, but still affluent, car buyers. The Dawn comfortably seats four in its bright orange "mandarin" interior -- a color that is contrasted with a strong "midnight sapphire" body. The sleek and modern design still gives the the car a sporty appearance, while its bulkier dimensions stay true to the traditions of [luxury cars](https://www.trendhunter.com/trends/prestige-imports). The Rolls Royce Dawn is also equipped with a touchpad with character recognition, heads up display and a dynamic cruise control. The luxury carmaker has said that the Dawn is the most versatile of its cars, so expect unique color combinations for future models. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Convertibles for Younger Consumers:** Disruptive innovation opportunity: Develop convertible models with sleek and modern designs to attract younger affluent car buyers. - **Unique Color Combinations in Luxury Cars:** Disruptive innovation opportunity: Explore the use of vibrant and contrasting color schemes to create visually appealing luxury car interiors and exteriors. - **Integration of Advanced Technology in Luxury Vehicles:** Disruptive innovation opportunity: Incorporate features like touchpads with character recognition, heads up displays, and dynamic cruise control to enhance the luxury car driving experience. ### Who This Affects Most - **Automotive Industry:** Disruptive innovation opportunity: Cater to the demand for luxury convertibles by designing and manufacturing high-end vehicles specifically targeting younger affluent consumers. - **Luxury Goods Industry:** Disruptive innovation opportunity: Capitalize on the desire for unique color combinations in luxury cars by offering customizable options that allow customers to create personalized luxury vehicles. - **Technology Industry:** Disruptive innovation opportunity: Collaborate with luxury car manufacturers to develop and integrate advanced technology solutions into their vehicles for an enhanced driving experience. ## Related on Trend Hunter - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Ultra-Luxury Super-Coupes](https://www.trendhunter.com/trends/rolls-royce.md) - [Style-Refined Luxury Sedans](https://www.trendhunter.com/trends/phantom-series.md) - [Minimalist Luxury Sedan Concepts](https://www.trendhunter.com/trends/rollsroyce-concept.md) - [Dragon-Honoring Luxurious Cars](https://www.trendhunter.com/trends/phantom-extended.md) - [Bespoke Cherry Blossom Vehicles](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom.md) - [Automotive Brand Decor Toys](https://www.trendhunter.com/trends/rollsroyce-cameo.md) - [Luxuriously Bespoke British Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre.md)