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# Electrified Luxury Rides (UPDATE)
The Rolls Royce 102EX Phantom Makes Its Debut

By Michael Hines | Published 2011-03-04 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/rolls-royce-102ex
References: [autoblog](http://www.autoblog.com/2011/03/02/rolls-royce-102ex-concept-geneva-2011/) & [rolls-roycemotorcars](http://www.rolls-roycemotorcars.com/)

A couple of weeks ago, I reported on the Rolls-Royce 102EX Phantom -- a car that, at the time, was known only by a few sample shots and not much else. Well the Geneva Motor Show is here, and as promised, the Rolls-Royce 102EX Phantom made its debut.

The Rolls-Royce 102EX Phantom is all-electric-powered by two electric engines, each putting out 145 kilowatts. The eco-friendly Phantom is apparently no slouch on the track either, going from 0 - 60 in under eight seconds. That may not sound too impressive until you realize that the Rolls-Royce 102EX Phantom weighs a massive 6,000 pounds!

The most interesting part about the Rolls-Royce 102EX Phantom is that it charges via electrical induction, forgoing the traditional plug-in design seen in almost all electric cars today. As of this writing, the Rolls-Royce 102EX Phantom is solely meant as a test car to see whether or not Rolls-Royce would like to pursue any eco-friendly endeavors in the future. Here's hoping they do. This car is perhaps the most luxurious electric car ever created.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 32% | Activity: 30% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Luxury Electric Cars:** The continued development of luxury electric cars provides opportunities for luxury car brands to offer eco-friendly options.
- **Electric Car Performance:** Improvements in electric car performance, such as the Rolls-Royce Phantom's impressive acceleration despite its weight, may make electric cars more appealing to consumers.
- **Wireless Charging:** The introduction of wireless charging technology in the Rolls-Royce Phantom creates a disruption opportunity for companies in the electric vehicle charging industry to incorporate this new technology into their products.

### Industries Being Reshaped

- **Luxury Car Manufacturing:** Luxury car manufacturers have an opportunity to capitalize on the trend towards eco-friendly luxury cars and differentiate themselves in the market.
- **Electric Car Manufacturing:** The continued growth of the electric car industry provides opportunities for innovation in design, performance, and technology.
- **Electric Vehicle Charging Infrastructure:** The introduction of wireless charging technology in the Rolls-Royce Phantom creates a new industry opportunity for companies in the electric vehicle charging infrastructure sector to incorporate this new technology into their products and services.

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