# Wavy Wooden Skateboards The Rolls Rolls Woody 85 Longboard Provides a Smooth Boarding Experience By Allison Love | Published 2010-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rolls-rolls-woody-85 References: [bornrich.org](http://www.bornrich.org/entry/rolls-rolls-woody-85-makes-you-feel-like-riding-on-a-cushion-of-air/) & [rollsrolls](http://www.rollsrolls.com/html/woody85_side.html) The Rolls Rolls Woody 85 longboard is definitely unique in its design. With interesting dips and bends in the board's construction, you'll be surprised at how smoothly this skateboard travels. The Rolls Rolls Woody 85 uses a [grooved footpad](https://www.trendhunter.com/trends/cardboard-chaos) which actually ensures a more ergonomic performance for the skateboarder. Entirely handmade, this longboard provides a sturdy means of travel while being suited for a better skateboarding performance. **Implications** - One of the best ways for a company to distinguish itself in a crowded marketplace is by adding a slightly altered design element to a very traditional product. By moderately changing a traditional product, the brand immediately differentiates itself from its competitors without completely alienating purists, and also shows consumers that the company eschews convention and places a strong emphasis on innovation. The product stands a good chance of attracting forward-thinking consumers and traditionalists seeking a little spice in their standard products. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Unique Design Elements:** By adding slightly altered design elements to traditional products, companies can differentiate themselves and attract forward-thinking consumers. - **Ergonomic Performance:** Designing products with ergonomic features and functionalities can enhance user experience and performance. - **Handmade Products:** The demand for handmade goods presents an opportunity for companies to cater to consumers seeking quality and uniqueness. ### Where This Applies - **Skateboard Industry:** The skateboard industry can explore incorporating unique design elements and ergonomic features to offer innovative products. - **Sports Equipment Industry:** The sports equipment industry can develop products with ergonomic designs to enhance performance and comfort for athletes. - **Artisanal Products Industry:** The artisanal products industry can tap into the demand for handmade goods by producing unique and high-quality items. ## Related on Trend Hunter - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Luxurious Wooden Surfboards](https://www.trendhunter.com/trends/luxurious-wooden-surfboard.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Intuitive Remote-Free Electric Skateboards](https://www.trendhunter.com/trends/liquid-skateboard.md) - [Lounge Chair-Inspired Skateboards](https://www.trendhunter.com/trends/eames-lounge-cruiser.md) - [Skateboard-Inspired Electric Scooters](https://www.trendhunter.com/trends/bustin-boards-skatex.md) - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Rugged All-Terrain Rollerblades](https://www.trendhunter.com/trends/allterrain-rollerblades.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md)