# Snackable Cheese Rolls The Babybel Mini Rolls of Cheese Offer a Fun Alternative to String Cheese By Laura McQuarrie | Published 2019-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rolls-of-cheese References: [prnewswire](https://www.prnewswire.com/news-releases/move-over-string-cheese-new-babybel-mini-rolls-deliver-on-the-fun-snacking-experience-kids-crave-300836281.html) & [babybel](https://www.babybel.com/en-us/babybel%C2%AE-mini-rolls) Many Millennial parents who grew up snacking on string cheese snacks will enjoy nourishing their children with a fun new option in the form of [Babybel's](https://www.trendhunter.com/trends/mini-babybel-monterey-jack) Mini Rolls of cheese. These new cheese snacks for kids reinvent a classic dairy snack with a new spiral shape that encourages kids and parents to peel and eat together. Like classic string cheese snacks, these spiral cheeses can be unraveled in countless creative ways. Babybel's protein-packed Mini Rolls contain no artificial preservatives, flavors or colors and are conveniently packaged in portable pouches. This new snack from Babybel acknowledges that [Millenial](https://www.trendhunter.com/trends/jamba) parents are passionate about including their kids in household purchasing decisions, which is changing the way families shop and eat snacks. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Interactive Snacks:** The spiral shape of Babybel's Mini Rolls encourages interactive snacking experiences, presenting an opportunity for brands to create engaging and entertaining food products for kids. - **Clean Label Kids Snacks:** Babybel's Mini Rolls, free from artificial additives, reflect the growing demand for clean label snacks for children, indicating the need for more wholesome and transparent options in the industry. - **Child-inclusive Marketing:** The emphasis on involving kids in purchasing decisions implies a trend towards child-inclusive marketing strategies, prompting companies to create products that appeal to both children and their parents. ### Where This Applies - **Snack Foods:** The introduction of Babybel's Mini Rolls and their unique shape creates opportunities for innovation within the snack foods industry, attracting consumers seeking novel and exciting snacking experiences. - **Dairy Products:** The reinvention of traditional cheese snacks with Babybel's Mini Rolls highlights an opportunity for disruptive innovation in the dairy industry, catering to consumers looking for convenient and healthier dairy options. - **Marketing and Advertising:** The shift towards child-inclusive marketing observed in the snack industry opens doors for innovative marketing strategies and tactics that cater to both children and parents, transforming the marketing and advertising landscape. ## Related on Trend Hunter - [Spiced Single-Serve Cheeses](https://www.trendhunter.com/trends/mini-babybel-monterey-jack.md) - [Snackable Vegan Cheese Wheels](https://www.trendhunter.com/trends/vegan-babybel.md) - [Supersized Snack Cheeses](https://www.trendhunter.com/trends/maxi-babybel.md) - [Vegan White Cheddar Snacks](https://www.trendhunter.com/trends/white-cheddar-cheese-snack.md) - [Flavored Dairy-Free Cheese Bites](https://www.trendhunter.com/trends/plantbased-babybel.md) - [Bite-Sized Snacking Cheeses](https://www.trendhunter.com/trends/snacking-cheeses.md) - [White Cheddar-Inspired Snacks](https://www.trendhunter.com/trends/white-cheddar-cheese-alternative.md) - [Individual Cheese Variety Packs](https://www.trendhunter.com/trends/babybel-variety-pack.md) - [Cookie-Paired Cheese Snacks](https://www.trendhunter.com/trends/fun-balanced-breaks.md)