# Meatless Food-to-Go Burgers Rollover Meat-Free Burgers Come Precooked and Frozen By Michael Hemsworth | Published 2021-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rollover-meatfree-burgers References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/rollover-taps-into-meat-free-trend-with-latest-launch-02-11-2021/) & [rolloverhotdogs](https://www.rolloverhotdogs.com)  The [Rollover Meat-Free Burgers](https://www.trendhunter.com/trends/rollover-menu) are a new creation from the UK-based food-to-go brand that will provide retailers with a way to support customers in search of meatless food options. The burger is crafted using [pea protein](https://www.trendhunter.com/trends/plantbased-veggie-burger) for the patty, which comes precooked and frozen in packs of 60 along with a 30-pack of buns for serving. The burgers can be prepared in-store to provide patrons a way to satisfy their hunger without having to reach for a meat-based alternative. Head of Marketing at Rollover Elodie Bretz spoke on the new Rollover Meat-Free Burgers saying, "The meat-free category is continuing to gain traction, and as a leader in the hot food-to-go category, we knew we had to offer consumers a [plant-based alternative](https://www.trendhunter.com/trends/grilld-and-beyond-meat) to our best-loved burgers. With taste being the number one driver for consumers when choosing meat-free alternatives, it was vital that we created a burger that was true to the Rollover brand and tasted great.” ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meat-free Alternatives:** The trend of offering plant-based alternatives to traditional meat-based products is disrupting the food industry, creating new markets for innovative plant-based food products. - **Precooked and Frozen Food Products:** The trend of precooked and frozen food products is disrupting the food industry, providing consumers with quick and convenient meal solutions while reducing food waste. - **Customizable In-store Food Options:** The trend of customizable in-store food options is disrupting the food industry, allowing retailers to offer personalized meal options and cater to individual dietary needs and preferences. ### Where This Applies - **Food Retail:** Food retailers can capitalize on the meat-free and precooked/frozen food trends by offering a variety of plant-based options that cater to the growing demand for convenient, healthy food products. - **Food Service:** Food service providers can capitalize on the trend of customizable in-store food options by offering personalized meal options to appeal to a wider customer base and diversify their menu offerings. - **Plant-based Food Production:** Plant-based food producers can capitalize on the meat-free trend by developing innovative, tasty products that satisfy consumers' desire for plant-based protein in convenient and appealing formats. ## Related on Trend Hunter - [Meat-Free Heat-and-Eat Burgers](https://www.trendhunter.com/trends/rustlers-meatless-maverick.md) - [Savory Foodservice Menu Items](https://www.trendhunter.com/trends/rollover-menu.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Fermented Rye Plant-Based Burgers](https://www.trendhunter.com/trends/super-grain-vegetable-burger.md) - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md)