# Vegan Roll-On Highlighters The Milk Makeup Holographic Stick Provides Dimensional Skin Brightness By M | Published 2016-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rollon-highlighter References: [milkmakeup](https://milkmakeup.com/products/holographic-stick/) The Holographic Stick by Milk Makeup provides consumers with a vegan cosmetic [roll-on highlighter](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter) that is simple to apply without brushes and made using cruelty-free testing and ingredients. The highlighter provides a dimensional shine and brightness to the skin using a combination of colors and small particles. The texture is tacky and natural oil-based, to ensure the product sticks to the skin and lasts. The highlighter is made using a base of avocado oil, mango butter and peach nectar to provide the skin with hydration, while simultaneously creating an all-natural binding agent for the product. The makeup contains an array of lavender pigments to provide a [holographic glow](https://www.trendhunter.com/trends/face-bond-range) that is pearlescent and soft. The finely milled pigments and roll-on application ensures the highlighter stays put all day and looks natural. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan Roll-on Highlighters:** Opportunity for cosmetic brands to develop vegan, roll-on highlighters that are easy to apply and made with cruelty-free ingredients. - **Cruelty-free Testing:** Opportunity for companies to prioritize cruelty-free testing methods in the development of cosmetic products. - **Dimensional Shine:** Opportunity to create cosmetic products that provide a dimensional shine and brightness to the skin using a combination of colors and small particles. ### Who This Affects Most - **Cosmetics:** Cosmetic companies can embrace the trend of vegan and cruelty-free products, focusing on creating innovative highlighter products that are easy to apply and long-lasting. - **Skincare:** Skincare companies can explore the use of natural ingredients like avocado oil, mango butter, and peach nectar to provide hydration and nourishment to the skin while enhancing its appearance with a dimensional shine. - **Beauty Retail:** Beauty retail stores can feature and promote vegan and cruelty-free highlighters to cater to the growing demand from conscious consumers seeking ethical and sustainable beauty products. ## Related on Trend Hunter - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md) - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md)