# Awareness-Raising Rolling Trays Hemper and 40 Tons Raise Awareness for Incarcerated Individuals By Kalin Ned | Published 2023-11-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rolling-tray References: [globenewswire](https://www.globenewswire.com/news-release/2023/11/08/2776340/0/en/Hemper-and-40-Tons-Launch-Rolling-Tray-Collab-to-Raise-Awareness-for-Incarcerated-Individuals.html) & [40-tons-merch.myshopify](https://40-tons-merch.myshopify.com/)  Smoking accessory and lifestyle company HARA Brands has announced a collaboration between its [Hemper](https://www.trendhunter.com/trends/rip-n-dip) and 40 Tons, a Black, woman-owned cannabis brand, to launch a limited release of ten rolling trays. he trays feature artwork depicting individuals incarcerated for nonviolent cannabis charges and bears the hashtag #FreeTheCannabisPrisoners. The collaboration aims to raise awareness about the impact of cannabis prohibition, and a portion of the proceeds will be directed towards communities affected by nonviolent cannabis charges. The artwork on the rolling trays was originally created as an NFT by 40 Tons co-founder Anthony Alegrete. HARA Brands CEO Bryan Gerber expressed support for 40 Tons' mission to promote diversity and inclusion within the cannabis industry. The partnership leverages Hemper's global reach and social media following to amplify the cause. Image Credit: HARA Brands x 40 Tons ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 46% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Raising Awareness for Cannabis Prohibition:** The collaboration between Hemper and 40 Tons aims to raise awareness about the impact of cannabis prohibition and the individuals incarcerated for nonviolent cannabis charges. - **Limited Release Artwork Rolling Trays:** Hemper and 40 Tons are launching a limited release of ten rolling trays featuring artwork depicting incarcerated individuals, providing a unique smoking accessory for cannabis enthusiasts. - **NFT Artwork Collaboration:** The artwork on the rolling trays was originally created as an NFT by 40 Tons co-founder Anthony Alegrete, merging digital art and cannabis culture. ### Industries Being Reshaped - **Cannabis Accessories:** The collaboration between Hemper and 40 Tons taps into the growing market for cannabis accessories, offering a unique and meaningful product. - **Art and Culture:** The limited release rolling trays showcase the intersection of art and culture, appealing to enthusiasts looking for aesthetically unique smoking accessories. - **Social Impact:** Through the collaboration, Hemper and 40 Tons contribute to social impact by supporting communities affected by nonviolent cannabis charges. ## Related on Trend Hunter - [Awareness-Raising Rolling Papers](https://www.trendhunter.com/trends/last-prisoner-project.md) - [CBD Brand Activism Campaigns](https://www.trendhunter.com/trends/justice-for-all.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Social Responsibility-Emphasizing Cannabis Bundles](https://www.trendhunter.com/trends/the-last-prisoner-project.md) - [Injustice-Addressing Cannabis Brands](https://www.trendhunter.com/trends/weldon-angelos.md) - [Celebratory Cannabis NFTs](https://www.trendhunter.com/trends/20-for-all.md) - [Collaboration Cannabis Paraphernalia](https://www.trendhunter.com/trends/houseplant-products.md) - [Injustice-Fighting Cannabis Companies](https://www.trendhunter.com/trends/bens-best-blnz.md) - [Premium Smoking Accessories Collaborations](https://www.trendhunter.com/trends/fred-segal1.md)