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# Musical Milestone Liquor
The Rolling Stones Whisky Celebrates 50 Years of Success

By Nikki Taylor | Published 2012-11-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rolling-stones-whisky
References: [bornrich](http://www.bornrich.com/suntory-releases-limited-edition-rolling-stones-50th-anniversary-whisky.html) & [suntory](http://www.suntory.com/news/2012/11493.html)

Many may think that it was only a matter of time until [Rolling Stones](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens) whisky became a reality, and finally, the product has come to fruition.

To commemorate the 50th anniversary of the band, an iconic glass bottle was designed by [Suntory](https://www.trendhunter.com/trends/suntory-premium-highball-yamazaki), a Japanese liquor company. The cheeky bottle features the memorable lips and tongue logo that has appeared on posters, t-shirts, bodies of fans and many other surfaces. The liquor is said to have a rich yet slightly bitter taste that goes down smooth like a bottle of refreshing ale. The Rolling Stones Whisky comes in a beautifully designed black box that opens out like a wardrobe.

There's limited quantity of this spirit, so if you are a huge [Rolling Stones fan](https://www.trendhunter.com/trends/jukebox-x-the-rolling-stones), it would be best to get your hands on the product quickly.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 34% | Activity: 57% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Limited Edition Spirits:** Creating limited edition spirits with unique packaging designs and tie-ins to popular culture can create a sense of exclusivity and drive consumer excitement.
- **Collaborative Branding:** Bringing together iconic brands from different industries, such as music and liquor, can create unique marketing opportunities and expand consumer reach.
- **Nostalgic Packaging:** Designing packaging with nostalgic elements that evoke emotions and memories can attract consumers seeking a sense of familiarity and connection to beloved brands.

### Who This Affects Most

- **Alcohol & Beverage:** The alcohol and beverage industry can capitalize on limited edition releases and collaborations with popular cultural icons to create excitement, increase sales, and grow brand loyalty.
- **Music & Entertainment:** The music and entertainment industry can explore partnerships with beverage companies to create custom products that celebrate milestones, engage fans, and generate additional revenue streams.
- **Packaging & Design:** The packaging and design industry can offer innovative solutions to develop unique and eye-catching packaging for limited edition collaborations, helping brands stand out on shelves and capture consumer attention.

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