# Cannabis Journalism Documentaries 'Rolling Papers' is a Documentary on Colorado's Cannabis Culture By Laura McQuarrie | Published 2016-03-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rolling-papers References: [uinterview](http://uinterview.com/news/rolling-papers-movie-review-a-self-aware-depiction-of-weed-journalism/) & [rollingpapersfilm](http://www.rollingpapersfilm.com/) 'Rolling Paper' is the name of a self-aware documentary that follows the use of [recreational marijuana](https://www.trendhunter.com/trends/toke-the-vote) and [cannabis culture](https://www.trendhunter.com/trends/im-high-right-now-campaign) following the legalization of the drug in Colorado. The documentary begins with a look at "weed journalism" and in particular, 'The Cannabist' journal started by The Denver Post, which created a new surge of interest in the newspaper, especially since it became commonly referred to as "The Denver Pot." In a time where print publications are on the decline, creating The Cannabist turned out to be a move that was worth the risk for The Denver Post. Outside of The Cannabist, the Rolling Papers documentary also serves as a social commentary that touches on topics like childcare, medication and manufacturing, although viewers are left to fill in many blanks by drawing their own conclusions. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Weed Journalism:** Opportunity for media outlets to explore the growth of cannabis culture and create specialized publications dedicated to marijuana-related news and information. - **Legalization Impact:** Opportunity for businesses to capitalize on the expanding cannabis industry by providing products and services that cater to the needs of marijuana consumers. - **Social Commentary Documentaries:** Opportunity for filmmakers to produce thought-provoking documentaries that shed light on social issues through the lens of cannabis culture. ### Sectors Adopting This - **Media:** Disruptive innovation opportunity for media companies to create cannabis-focused publications and platforms to cater to the growing interest in marijuana journalism. - **Cannabis:** Disruptive innovation opportunity for cannabis businesses to develop innovative products and services that align with the evolving needs and preferences of marijuana consumers. - **Film:** Disruptive innovation opportunity for filmmakers to produce documentaries that explore social issues and challenges, utilizing cannabis culture as a lens for examination. ## Related on Trend Hunter - [Hemp-Based Cannabis Wraps](https://www.trendhunter.com/trends/zigzag-launched.md) - [Branded Joint-Rolling Competitions](https://www.trendhunter.com/trends/joint-wars.md) - [Liquid Diamond-Infused Pre-Rolls](https://www.trendhunter.com/trends/innovative-cannabis-prerolls.md) - [Cannabis Company Brand Expansions](https://www.trendhunter.com/trends/the-cannabist-company.md) - [Rose Extract-Infused Rolling Papers](https://www.trendhunter.com/trends/rose-wraps.md) - [Customizable Slow-Burning Cannabis Cigars](https://www.trendhunter.com/trends/slowburning-cannabis-cigar.md) - [Sleek Cannabis Necessities](https://www.trendhunter.com/trends/canabis-necessities.md) - [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md) - [Potent Cannabis Pre-Rolls](https://www.trendhunter.com/trends/potent-cannabis-preroll.md)