# Hip-Hop Festival-Inspired Skateboarding Capsules DGK Collaborates with the Rolling Loud Festival By Kalin Ned | Published 2024-04-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rolling-loud-festival References: [dgk](https://dgk.com/en-ca/blogs/featured/dgk-x-rolling-loud) [DGK](https://www.trendhunter.com/trends/saved-by-skateboarding), founded in 2002 by Pro Skater Stevie Williams, has established itself as a prominent name in [skate and streetwear apparel](https://www.trendhunter.com/trends/new-future), and this year, the company enters into an exciting partnership with the renowned Rolling Loud festival, known as the world's largest hip-hop event. This partnership will surely expand the reach of DGK and delight fans of the two businesses. The Rolling Loud California 2024 encompasses various co-branded merch styles, including a specially designed t-shirt and skateboard deck which are available worldwide. The partnership also boasts a charitable initiative titled 'Saved by Skateboarding' and a 'Mini-Table Contest.' The social good venture is intended to support inner-city youth while the exciting contest, which will take place at Hollywood Park in Inglewood, California, features top professional skateboarders. Image Credit: DGK ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 64% | Freshness: 23% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Festival Merchandise:** Opportunities for brands to create co-branded apparel and goods for popular events, expanding their market reach and boosting engagement. - **Charitable Initiatives in Partnerships:** Integration of social good programs in collaborations to support communities and enhance brand image through purpose-driven marketing. - **Celebrity-endorsed Skateboarding Capsules:** Development of exclusive skateboarding collections endorsed by celebrities to drive product visibility and appeal to dedicated fan bases. ### Sectors Adopting This - **Fashion & Streetwear:** Innovative collaborations between fashion brands and festivals to create limited-edition merchandise and strengthen brand identity. - **Entertainment & Music Events:** Incorporation of skateboarding elements in music festivals to attract a diverse audience and offer immersive experiences beyond music performances. - **Skateboarding & Extreme Sports:** Expanding the skateboarding industry by partnering with high-profile events and celebrities, forging connections between sports and popular culture. ## Related on Trend Hunter - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md) - [Limited-Edition Skateboard Decks](https://www.trendhunter.com/trends/limitededition-skateboard-deck.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Limited-Edition Lowrider Bikes](https://www.trendhunter.com/trends/lowrider-bike.md) - [Commemorative Skateboarding Decks](https://www.trendhunter.com/trends/harold-hunter.md) - [Hip-Hop-Commemorating Concerts](https://www.trendhunter.com/trends/rolling-loud-1.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md)