# Essential Package Hospital Deliveries Kruger's Rolling It Forward Program Aids Frontline Workers By Ell Smith | Published 2020-04-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rolling-it-forward References: [afh.krugerproducts](https://afh.krugerproducts.ca/) & [mercedes-benz](https://www.mercedes-benz.ca/en/all-vehicles?gclid=Cj0KCQjwybD0BRDyARIsACyS8msshkZtxGP1A-5Z9OsG2Ehs1eWPY_4O75xdk1kytJ9juLTMUAIPqX4aAuKREALw_wcB&gclsrc=aw.ds&ds_rl=1253797&ef_id=XoTcgwAAAHHpnAFU:20200407143430:s) Healthcare professionals working on the frontlines to stop the spread of the Coronavirus are facing a massive shortage in essential materials and equipment, so [Kruger](https://www.trendhunter.com/trends/wayagamack-mill), Canada's leading manufacturer of tissue products, is stepping in with its Rolling it Forward program. This initiative is delivering packages filled with essential materials to hospitals around Canada, making stops in Toronto, Montreal and Vancouver. The packages are filled with products from the [Cashmere](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide), Purex, SpongeTowels and [Scotties](https://www.trendhunter.com/trends/scotties-and-house-home) brand, which includes toilet paper, paper towel, sanitary products, and more. What's more is that the brand has partnered with Mercedes Benz to make these cross-country deliveries, as the auto brand donated 20 of its vehicles to help with the cause. Image Credit: Stéphane Blain ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Shortage of Essential Materials:** The shortage of essential materials and equipment in healthcare is creating opportunities for innovative solutions. - **Private-public Partnerships:** Collaborations between companies like Kruger and Mercedes Benz showcase the potential for private-public partnerships to address pressing needs. - **Supply Chain Innovation:** Initiatives like Rolling it Forward highlight the need for innovative approaches to supply chain management in times of crisis. ### Sectors Adopting This - **Healthcare:** The healthcare industry has a pressing need for innovative solutions to address shortages and maintain essential supplies. - **Manufacturing:** Manufacturing companies like Kruger have the opportunity to step up and contribute to the crisis by producing essential materials. - **Automotive:** Automotive companies can leverage their resources and capabilities, like Mercedes Benz did, to support delivery initiatives in times of need. ## Related on Trend Hunter - [Parcel Delivery Vehicle Donations](https://www.trendhunter.com/trends/retired-delivery-trucks.md) - [Healthcare-Supporting Burrito Campaigns](https://www.trendhunter.com/trends/chipotle-healthcare-heroes.md) - [Charitable Hygiene Supply Initiatives](https://www.trendhunter.com/trends/purse-project.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Charitable Laundry Initiatives](https://www.trendhunter.com/trends/loads-of-hope.md) - [Food Bank Delivery Programs](https://www.trendhunter.com/trends/athome-donation-pickups.md) - [Hygiene-Focused Fundraisers](https://www.trendhunter.com/trends/hygiene-for-hope.md) - [Sustainable Toilet Papers](https://www.trendhunter.com/trends/asda-and-the-good-rol.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md)