# Mobile Grocery Stores The 'Rollin' Grocer' is Designed to Eliminate Food Deserts By Katherine Pendrill | Published 2016-05-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rollin-grocer References: [munchies.vice](https://munchies.vice.com/en/articles/this-mobile-grocery-store-wants-to-eliminate-food-deserts-in-kansas-city) & [rollingrocer](http://www.rollingrocer.com/) The 'Rollin' Grocer' is a mobile grocery store that is designed to fill in the nutritional gaps left by food deserts in Missouri. Although Kansas City is a growing urban center, the city still lacks real grocery stores in its downtown core. This initiative aims to supplement the needs of those living downtown by bringing a fully stocked grocery store directly to residents. The Rollin' Grocer is a mobile grocery store that operates in Kansas City. Like a traditional grocery store, the truck is stocked with everything from produce to canned goods. The truck is designed to produce minimal waste, with anything that is out of date [donated to local food banks](https://www.trendhunter.com/trends/move-for-hunger). The store is largely meant to serve low-income residents in the city's downtown core who are unable to access traditional supermarkets. As a result, the truck helps to combat the issue of food deserts and the lack of proper nutrition that results from a poor diet. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Grocery Stores:** Mobile grocery stores are becoming popular for catering to urban areas and in areas where people can’t reach traditional supermarkets. - **Food Desert Elimination:** The concept of delivering food to low-income residents in food deserts is gaining popularity and can create more opportunities for mobile grocery stores to serve areas without proper nutrition. - **Minimal Waste Initiative:** Mobile grocery stores are adopting the minimal waste initiative, for example, donating out-of-date goods to local food banks instead of throwing them away. ### Sectors Adopting This - **Mobile Retailers:** The growth of mobile grocery stores can positively impact the mobile retail industry with more retailers looking to expand their products and services to different regions. - **Urban Agriculture:** Urban agriculture can benefit from mobile grocery stores by collaborating and providing fresh produce to mobile retail groceries as suppliers. - **Food Sustainability:** Mobile grocery stores and the minimal waste initiative can continue to inspire more innovation towards food waste sustainability in the retail industry. ## Related on Trend Hunter - [Fee-Free Grocer Deliveries](https://www.trendhunter.com/trends/kroger-grocery-connect.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Drive-Up Grocers](https://www.trendhunter.com/trends/driveup-grocer.md) - [Drive-Thru Markets](https://www.trendhunter.com/trends/instant-grocery-pickup.md) - [Stylish Shopping Trolleys](https://www.trendhunter.com/trends/roulette-carts.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [Hybrid Autonomous Grocery Stores](https://www.trendhunter.com/trends/nourish-bloom-market.md)