# Rollerblading Baby Ads Evian Takes Living Young to a Whole New Extreme By Shelby Lee Walsh | Published 2009-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rollerblading-baby-ads-evian References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2009/07/02/evians-rollerskating-babies/) & [youtube](http://www.youtube.com/watch?v=XQcVllWpwGs&eurl=http://cakeheadlovesevil.wordpress.com/2009/07/02/evians-rollerskating-babies/&feature=player_embedded) Evian tries a new tactic in marketing their water. Their slogan “Live Young” is taken to a whole new level in their international commercial featuring [babies on rollerblades](https://www.trendhunter.com/trends/free-your-feet). These babies have moves you couldn't imagine. Take a look at the commercial above to see them pop in a '[Rapper's Delight](https://www.trendhunter.com/trends/nova-starr)' cassette into the boom box and get their groove on. **Implications** - Advertising agencies who understand their target realize that there are certain insights that are considered 'gold.' Companies such as Evian market towards target demographics who have the desire to [feel young again](https://www.trendhunter.com/trends/dont-retire-the-party). By utilizing this insight, brands are able to create long-lasting campaigns which will resonate in consumers' minds. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Baby-centric Marketing:** Businesses can explore marketing strategies that incorporate babies to appeal to target demographics who have a desire to feel young again. - **Extreme Advertising:** There is an opportunity for businesses to create attention-grabbing advertisements by pushing the boundaries and taking their marketing tactics to the extreme. - **Targeted Campaigns:** Developing campaigns that resonate with a specific target demographic can lead to long-lasting brand awareness and connection with consumers. ### Who This Affects Most - **Beverage Industry:** Companies in the beverage industry can explore unique and creative ways to market their products and enhance brand engagement. - **Advertising Industry:** Advertising agencies can incorporate innovative and disruptive ideas, like featuring babies on rollerblades, to create memorable and impactful campaigns for their clients. - **Consumer Goods Industry:** Businesses in the consumer goods industry can leverage the concept of nostalgia and youthfulness to develop marketing strategies that resonate with their target market. ## Related on Trend Hunter - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Energetic Filtered Water Campaigns](https://www.trendhunter.com/trends/taste-over-everything.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Youthful Convenience Store Campaigns](https://www.trendhunter.com/trends/rollup-refuel.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Playful Hydration Campaigns](https://www.trendhunter.com/trends/liquid-iv-hydration-product.md)