# Tough Female Athlete Photography Dave Imms’s Roller Derby Photography Depicts Strong Women By | Published 2013-06-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/roller-derby-photography References: [itsnicethat](http://www.itsnicethat.com/articles/dave-imms-roller-derby) & [daveimms.wordpress](http://daveimms.wordpress.com/2013/05/27/roller-derby/) Photographer Dave Imms proves that roller derby teams are not always overly aggressive and violent with his new photo series featuring the [London Roller Girls](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor). Throughout his career, Imms has tried to dispel stereotypes surrounding niche figures, from referees to diehard pet owners. Now he’s tackled roller derby culture, depicting some striking women who embody strong femininity. Roller derby is a sport known for drawing blood and causing a lot of rivalry between teams. The London Roller Girls, however, wanted to prove that these stereotypes are broken as soon as the girls leave the court. Imms captures each woman in a powerful stance as they stare forcefully into the camera while wearing their roller derby pads and helmet. Their strong gazes pierce through the camera and into the viewers as if challenging them to a challenge. With this new photo series, Dave Imms has proven that stereotypes are often meant to be broken. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Breaking Stereotypes:** Capturing powerful images of strong women in roller derby challenges traditional stereotypes. - **Strong Femininity:** Highlighting the fierce and empowering nature of female athletes in roller derby. - **Disrupting Perceptions:** Using photography to challenge existing narratives and redefine the image of roller derby culture. ### Where This Applies - **Photography:** Exploring new ways to capture and showcase unique sports cultures and athletes. - **Sports and Fitness:** Promoting diversity and empowering women in traditionally male-dominated sports. - **Media and Entertainment:** Creating content that challenges stereotypes and appeals to a diverse audience. ## Related on Trend Hunter - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Inclusive Roller Skating Classes](https://www.trendhunter.com/trends/smooth-goddess.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md)