# Tough Teammate Portraits Roller Derby by Dave Imms Capture the London Roller Girls By Meghan Young | Published 2013-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roller-derby-by-dave-imms References: [itsnicethat](http://www.itsnicethat.com/articles/dave-imms-roller-derby) & [daveimms.wordpress](http://daveimms.wordpress.com/) Roller Derby by Dave Imms, a [photographer based in London](https://www.trendhunter.com/trends/still-life-1), United Kingdom, features [portraits of team members](https://www.trendhunter.com/trends/bosses-campaign) that make up the London Roller Girls. A team known for its uncompromising aggression, the British photographer gives people a different perspective to their personalities through these basic captures. Shot in their natural environments while wearing their uniforms, the girls in Roller Derby by Dave Imms looks as tough as if they were gearing up for a game. Yet upon closer look, it is clear that there is more personality dancing behind their eyes and on their lips. It's Nice That notes, "Not only does he capture something of the team’s personalities, he also evokes the world of seen-better-days leisure centres, the incongruous setting for this brash American sport." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Portrait Photography:** Opportunity to disrupt traditional portrait photography by capturing the unique personalities of individuals in unconventional settings. - **Sports Photography:** Opportunity to disrupt traditional sports photography by showcasing the grit and determination of athletes in non-traditional sports. - **Personality-driven Marketing:** Opportunity to disrupt marketing strategies by highlighting the individual personalities of team members to create a deeper connection with the audience. ### Where This Applies - **Photography:** Opportunity for photographers to explore new approaches and styles in capturing the essence of individuals. - **Sports:** Opportunity for sports organizations and media outlets to showcase and promote alternative and non-traditional sports like roller derby. - **Marketing and Advertising:** Opportunity for brands to leverage the unique personalities of individuals in their marketing campaigns to create a more authentic and relatable brand image. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Customized Roller Skate Kits](https://www.trendhunter.com/trends/roller-skate-kit.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Pop Art Skateboard Capsules](https://www.trendhunter.com/trends/the-skateroom-1.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Maximalism Playful Roller Discos](https://www.trendhunter.com/trends/xanadu.md) - [Skate Photography Collaboration](https://www.trendhunter.com/trends/polaroid-x-thrasher.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)