# Awkward Family Photography 'Rollenbilder (role model)' by Julia Hartig is Uncomfortable By Allison Love | Published 2010-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rollenbiler-role-model References: [behance.net](http://www.behance.net/gallery/Rollenbilder-role-model) & [behance.net](http://www.behance.net/juliahartig) 'Rollenbilder (role model)' by Julia Hartig is definitely an interesting take on the [traditional family photographs](https://www.trendhunter.com/trends/la-famiglia-campaign). The family featured changes places for each frame and looks increasingly uncomfortable as the images continue. As awkward as these images are, I can't help but love them. The Brad Pitt and Morgan Freeman poster in the background really is the icing on the cake. **Implications** - The Role Model series is truly awkward in its [staged style](https://www.trendhunter.com/trends/generated-photos1). Hartig's ability to capture the family in different poses calls to question who exactly is the [head of the family](https://www.trendhunter.com/trends/eat-pray-cry). As each member changes spots, the viewer will be inclined to feel that one person in particular is the role model versus the other three. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Staged Photography:** Opportunity for photographers to create unique and thought-provoking images by staging scenes in unconventional ways. - **Disruptive Portraiture:** Chance for photographers to challenge traditional notions of family and identity by capturing uncomfortable and unconventional portraits. - **Human Dynamics Exploration:** Potential for artists to investigate power dynamics within families and question societal norms through visual storytelling. ### Sectors Adopting This - **Photography Industry:** Opportunity for photographers to explore and push the boundaries of traditional family portraits and create innovative, thought-provoking works. - **Art and Design Industry:** Chance for artists and designers to challenge societal norms and provoke discussions by incorporating uncomfortable and unconventional elements in their work. - **Advertising and Marketing Industry:** Potential for advertisers and marketers to break away from traditional family representations and create disruptive campaigns that resonate with audiences. ## Related on Trend Hunter - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Unconventional Awkwardly Seated Tables](https://www.trendhunter.com/trends/uncomfortable-table.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Folded Paper Figures](https://www.trendhunter.com/trends/clara-von-zweibergk.md) - [Retro Drawing-Inpsired Furniture](https://www.trendhunter.com/trends/family-project.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)